United States
I help consumer brands win across three very different markets — France, Australia and the United States — and adapt fast to whatever each one demands. As VP Sales & Marketing for Cobram Estate Olives in the US, I lead a US $180M branded and private-label business across three brands in our most strategic market — turning shelf presence into share gains and category leadership. Over more than a decade across P&G, Danone and Cobram Estate, I've delivered standout results in a wide range of categories that leave no room for error — global FMCG, oral care, grooming, short-shelf-life dairy, and premium agricultural products. Across three continents and very different commercial cultures, the pattern has been the same: I land quickly, read the market, and deliver consistent, measurable growth. A few proof points: • Lead a $180M US business across three brands plus private label — and transformed a private-label-led operation into a strong, branded-led business • Led the acquisition and integration of California Olive Ranch, a category-defining move in US olive oil • Grew the Australian business 4x, earning Supplier of the Year recognition across all major retailers — Woolworths, Coles and Metcash • Grew Head & Shoulders +17% value share YoY, taking category leadership in P&G's flagship French account • Drove Oral-B to its highest-ever value share in France (+40% YoY) What I bring: the adaptability to win in any market, commercial strategy tied directly to the P&L, decisions grounded in sales data, and the cross-functional leadership to make it land — across trade, marketing, supply and finance. Always happy to connect with operators building category-leading consumer brands.
Lead a $180M business across three brands plus private label in the US — Cobram Estate's most strategic market. • Transformed a private-label-led operation into a strong, branded-led business, lifting margin and brand equity. • Led the acquisition and integration of California Olive Ranch, a category-defining move in US olive oil. • Own the full commercial P&L — strategy through trade, marketing, supply and cross-functional execution.
Built the Australian business into the country's leading olive oil supplier — Cobram Estate is the #1 olive oil brand in Australian supermarkets, with Cobram Estate and Red Island together holding 37.9% category value share (FY24). • Won Supplier of the Year across Australia's three major grocery retailers — Woolworths, Coles and Metcash. • Managed branded and private-label ranges across the country's dominant retail accounts. • Built and retained a high-performing sales team with zero voluntary turnover throughout my tenure as Head of Sales
Promoted Senior National Business Manager. Looking after all the accounts ($120m RSV) for Cobram Estate, Red Island and Wellgrove: Woolworths - Coles - Aldi - Indies - Costco
Managing the Woolworths Account (Biggest Account: 40% of Danone Business) + Export for the dairy products: $55m RSV. - Short and long terms volume forecasting on products with 32 days shelf life. - Promotional plan creation, optimization and implementation - Creation and execution of business and category reviews. - Increase the number of skus by 19% - Decrease by 24% of the promotional investments. - Implementation of a Price Increase. - Strategies across all the retailers (WW- Coles - Aldi - IGA - Export) - Launch of Yopro.
In charge of Auchan (10th worldwide customer for P&G) for the Beauty Products: Hair Care/ Shave Care/ Oral Care: €45 Million turnover. - Negotiate the listing of new products in the different retailers. - Develop partnerships with retailers: Auchan and Simply market - Initiate and coordinate promotional, advertising and marketing activities. - Construct and monitor a commercial budget. - Participate in the design of promotional materials: catalogs, POS… - Analysis of business development and client dedicated business plans Results: - H&S highest value share increase (+17% vs LY) and leader in Auchan (in the home country of L'Oreal) - Oral-B highest value share in France since the launch in 2013 (7.9% / +40% vs LY) - Best Gillette Flexball launch: (volume +60% vs LY/ recognized as the benchmark of a successful launch)