Argentina
Trabajo en la intersección entre marca personal, contenido y crecimiento sostenible. Durante años vi el mismo patrón repetirse: creadores y marcas con talento, ideas y audiencia, pero sin un norte claro, sin sistema y tomando decisiones apuradas que terminan diluyendo la marca. Mi trabajo nace de ahí. Creo que las marcas personales fuertes no se construyen con hacks ni fórmulas rápidas, sino con criterio, claridad y tiempo. Mostrar resultados reales, comunicar con intención, entender el juego de cada plataforma y priorizar la confianza por sobre las métricas vacías.
Leading global marketing, growth, and positioning strategy for KiiChain — a modular blockchain focused on real-world adoption in emerging markets. Key achievements: - Led the launch of the ORO Testnet, surpassing 100,000 registrations in its first month, with a gamified reward system powered by the $ORO token. - Designed and scaled the 5-tier ambassador program (Kiiwave, Kiiller, Kiicore, Kiingpin, Kiing), attracting top community builders and creators. - Ran influencer marketing campaigns with KOLs to drive consistent growth and brand visibility across X/Twitter and more. - Built and led a multichannel content strategy (X, LinkedIn, Discord, email) with a structured content calendar and clear KPIs. - Hosted and moderated Twitter Spaces, AMAs, and weekly community activities to keep engagement high. - Oversaw PR campaigns, email marketing, and educational content, including a high-conversion newsletter. - Took part in anti-sybil strategy and the design of fair airdrop distribution mechanisms.
Supported the growth and positioning of Web3 Familia, a leading Web3 education and adoption community in Latin America. Key responsibilities: - Helped build the community from its early stages, driving engagement and strengthening project identity. - Collaborated on the communication strategy, including tone of voice and brand positioning. - Contributed to content campaigns and community events focused on education and onboarding new users.
Led brand positioning and community growth for Everyworld, a rewards-driven advertising protocol powered by the $EVERY token. Key achievements: - Designed campaigns with KOLs, communities, and content creators that brought in over 500,000 registered users globally. - Managed a team of 15 moderators to ensure 24/7 coverage and user support on Discord. - Built and executed a content calendar focused on user activation and retention across social platforms. - Grew Everyworld’s official X/Twitter account to over 300,000 followers organically. - Contributed to the TGE and airdrop strategy, resulting in 750,000+ registered wallets.
Co-founded and led the communications strategy for UNIFIED, the largest blockchain festival in Latin America, supported by leading brands such as Algorand, Bitget, The Sandbox, and Axie Infinity. Key achievements: - Shaped the brand narrative and positioned UNIFIED as the bridge between the Web3 ecosystem and the traditional industry. - Managed institutional communications, PR campaigns, and global sponsor relationships. - Led content strategy for social media and official channels, driving strong engagement before, during, and after the events. - Successfully hosted events with over 3,000 in-person attendees, merging community, gaming, music,