Leipzig, Saxony, Germany
I am a purpose-driven Brand and Marketing Communications professional, using creativity and storytelling to build brands that inspire positive change. With 15 years of experience spanning graphic design, marketing, and strategic brand management, I combine a creative mindset with a data-informed approach to craft campaigns and content that resonate globally. Throughout my career, I’ve been passionate about aligning brand strategy with values that matter, from planetary health and sustainability to diversity, equity, inclusion, and animal welfare. I believe that meaningful brands don’t just communicate—they connect, empower, and drive impact. I have experience leading complex campaigns, strengthening employer branding, and creating inclusive narratives that reflect organizational culture while engaging diverse audiences. My creative foundation as a designer fuels innovative storytelling, while my strategic lens ensures alignment with organizational goals and measurable results. Beyond my professional work, I’m committed to social justice, and ethical advocacy, exploring how design and communication can shape a better world. I also enjoy music, creative projects, and discovering new ways to make communications both impactful and inspiring.
As Digital Brand and Marketing Communications Manager at Climate KIC, Europe's leading climate innovation community, I sit at the intersection of brand stewardship, digital strategy, and creative storytelling. I own the full digital presence of the organization and lead the evolution of its visual identity and voice across all channels, connecting climate action to audiences that matter. ➜ Digital Strategy & Channel Ownership Developing and executing Climate KIC's digital communications strategy across web, social media, email, and editorial platforms. Continuously innovating content formats and distribution approaches to grow audience engagement and amplify the organization's climate mission online. ➜ Brand Stewardship & Visual Identity Serving as the in-house guardian of Climate KIC's corporate brand. Ensuring consistent, compelling, and on-brand expression across all touchpoints, from LinkedIn carousels and infographics to campaign banners and digital templates. ➜ Website Management & UX Overseeing Climate KIC's websites as strategic communication platforms, collaborating with external web developers on technical delivery while driving content quality, user experience, and structural clarity. ➜ Content Creation & Editorial Leadership As a core member of the Editorial Team, drafting thought-provoking editorial content and producing high-impact visual content. Advising colleagues on how best to bring stories to life with on-brand creative assets. ➜ Performance, Budget & Contractor Management Developing plans and budgets for digital activities, monitoring KPIs and engagement metrics to continuously optimize performance. Managing external contractors responsible for website development and social media support, ensuring timely, on-budget delivery.
As Global Brand Manager, I ensured the consistency, engagement and visibility of the brand across markets by driving global brand strategy. Through strategic campaigns, compelling storytelling and robust governance, I strengthened Arcadis’ brand presence worldwide. ➜ Global Brand Campaigns & Storytelling Co-developing and executing major brand initiatives like the "Arcadis Sustainable Cities Index" and campaigns driving brand presence, ensuring alignment across global and local marketing efforts. Collaborating with digital, marketing, and regional teams to create compelling case studies that showcase Arcadis’ impact. ➜ Content & Editorial Strategy Managing the global editorial calendar, aligning brand storytelling with marketing and social media. Overseeing Arcadis Global Podcast Series as key content platform, driving engagement through strategic promotion and stakeholder collaboration. ➜ Brand Governance & Standardization Ensuring a consistent global brand identity by advising on brand architecture, product naming, and logo design. Supporting regional brand rollouts and integrate branding across all touchpoints to enhance visibility and coherence. ➜ Leadership Engagement Training leaders on brand storytelling, tone of voice, and communication best practices, embedding a unified brand narrative across teams and channels. ➜ Brand Performance & Insights Analyzing brand awareness and engagement across markets, leveraging insights to refine strategy and strengthen Arcadis’ industry positioning.
As Campaign Manager Employer Branding, I developed and executed employer branding strategies to position Arcadis as an employer of choice, enhancing talent attraction, engagement, and retention. ➜ Employer Brand Strategy & EVP Development Designing and implementing strategic initiatives to strengthen the employer brand. Developing a compelling Employee Value Proposition (EVP) to communicate Arcadis' unique benefits and attract top talent. Conducting research to optimize talent acquisition strategies and ensure campaigns reached the right audiences. ➜ Internal Employee Engagement & Retention Launching internal campaigns to enhance employee retention and workplace culture. Designing an engaging onboarding experience to create a seamless transition for new employees. ➜ Employer Brand Ambassador Program Empowering internal stakeholders as brand ambassadors, increasing credibility and extending the reach of employer branding initiatives. ➜ Employer Brand Reputation Management Monitoring and engaging with employer branding platforms like Kununu, leveraging insights to refine strategies and enhance Arcadis’ reputation. ➜ Employer Brand Campaign Execution Leading end-to-end planning and execution of employer branding campaigns, ensuring timely delivery and budget alignment.
As Manager Digital & Corporate Publishing, I led digital communication and corporate publishing strategies, enhancing internal and external engagement through content, SEO, and analytics. ➜ Strategic Communication & Channel Management Developing and managing internal and external communication channels, ensuring alignment with business objectives. Overseeing regional internal platforms (e.g., Microsoft SharePoint) to streamline information sharing. Maintaining corporate identity guidelines and regional templates for consistent branding. ➜ Digital Content Creation & Production Creating and managing digital content across platforms using content management systems (CMS). Producing and editing video content to support marketing and internal communications. Integrating emerging trends into content strategies to drive engagement. ➜ SEO & Online Visibility Implementing on-page SEO strategies, including keyword analysis and performance tracking, to improve online visibility and search rankings. ➜ Analytics & Performance Reporting Monitoring and analyzing campaign and content performance using Google Analytics, SharePoint Page Analytics, and LinkedIn Analytics, providing insights to optimize strategy. ➜ Stakeholder Collaboration & Training Partnering with regional and global teams to ensure cohesive messaging and localized global marketing campaigns for regional relevance. Conducting training sessions on internal communication tools, improving platform adoption and efficiency.
As Media Designer, I designed and managed digital and print media, ensuring high-quality publications and brand consistency while supporting marketing, sales, and communication initiatives. ➜ Graphic Design & Production Developing digital and print materials from concept to final publication using Adobe Creative Suite. Retouching and enhancing images to meet high-quality standards and executing desktop publishing to ensure flawless output. ➜ Brand Consistency & Guidelines Ensuring strict adherence to corporate design principles, maintaining a consistent and professional brand identity across all assets. ➜ Digital Content Management Managing content for internal and external communication platforms, including intranet and websites, using content management systems (CMS) to keep information up to date. ➜ Marketing & Sales Support Creating compelling sales presentations and bid materials to support business development. Contributing to marketing campaigns by assisting in planning and execution. Supporting event logistics and technical coordination for internal and external events. ➜ Stakeholder Collaboration & Communication Working closely with sales, marketing, and IT teams, as well as external agencies, to align designs with business objectives and ensure seamless cross-functional collaboration.
As Media Designer, I led all digital and print design efforts, ensuring a cohesive brand identity and enhancing customer engagement through strategic marketing and design initiatives. ➜ Branding & Design Solely responsible for digital and print designs, developing a corporate style guide to maintain brand consistency across all communication channels. ➜ Product & Advertising Visuals Working with the product photography team to refine image quality and streamline processes, elevating product presentation. Designing creative assets for targeted online and offline advertising campaigns in collaboration with sales and marketing teams. ➜ Digital & Social Media Strategy Developing and executing a social media strategy, increasing audience engagement and brand visibility. Partnering with the IT team to upgrade two inherited webshops, improving user experience and navigation. ➜ Email & Event Marketing Directing email marketing initiatives, designing and distributing newsletters to enhance customer engagement and drive sales. Co-organizing the annual summer event, strengthening local brand awareness and customer loyalty.
As Media Designer, I managed end-to-end DTP processes, ensuring high-quality print production and exceptional client satisfaction through precise design execution and efficient workflows. ➜ Print Production & Design Optimization Utilizing Adobe Creative Suite to optimize client files for high-quality printing. Conducting print proofing and data verification to minimize errors and uphold industry standards. ➜ Client-Centered Graphic Design Developing customized in-house graphic design solutions, tailoring visuals to client needs. Collaborating directly with clients to align print outcomes with their vision and goals. ➜ Process Efficiency & Quality Assurance Streamlining client data for print readiness, making precise adjustments to ensure flawless execution. Enhancing project turnaround and client satisfaction through proactive communication and efficient workflow management.