Toronto, Ontario, Canada
I believe the best work happens when people feel seen, trusted, and inspired. My professional journey is guided by five core values: Positivity • Serenity • Reliability • Perspective • Generosity 📘 Writing a Book at the Intersection of Sport, Humanity, and AI A project focused on the power of human connection in an AI-shaped world. Blending stories, tools, and lessons from my international journey in sport, it explores why connection is becoming our most valuable advantage. 🧭 Building the DCA Networking Framework: I developed a system from a decade in the field to turn networking from a transaction into a life skill. It is designed to help people creating their dream life by surrounding themselves with the people who make it possible. It is a one-stop shop to expand, maintain, and deepen your network in a fun and engaging way. Next step: an app that puts it in your pocket. 🎯 Current Projects - Brand Implementation Lead for the Beach Pro Tour and part of the Volleyball Nations League - Consultant at Nexlevel Agency, shaping and delivering high-impact projects across the sports industry - Mentoring emerging talent and helping professionals navigate their next step in the industry - Developing my upcoming book and using this exploration to shape my next creative and professional direction 🌍 My Journey - Lived and worked in 5 countries - Experience with Brands, Agencies, International Federations, Clubs, and Major Events - Expertise in Revenue Generation, Event Operations, Brand Strategy, Promotion, Activations, and Storytelling - 360° Sports Marketing, with a focus on elevating Volleyball around the globe - Venue Management for Men’s EURO 2024 (Germany) 🤝 What You’ll Get by Connecting - Sports industry insights and networking guidance - A 360° perspective across marketing, brand, and operations - Meaningful, human connection and authentic conversations - Creative, disruptive, and strategic thinking I’m always excited to connect with like-minded professionals and explore new opportunities. Let’s make a positive impact on the world of sports together. 📩 Get in touch: [email protected]
Partnering with Nexlevel Agency as a consultant and contractor, delivering strategic support across brand, events, property development and revenue generation
Leading branding and event presentation for the Beach Pro Tour and selected Volleyball Nations League events, ensuring a consistent and impactful global brand experience
• Strategy • Event Management • Marketing Consulting • Coaching • Revenue Growth
• Operating and managing the Euro 2024 venue in Dortmund • Overseeing and executing the setup and dismantling of the venue • Supervising and coordinating the timely implementation and roadmap • Creating outstanding spectator experience while delivering matches in a safe and festive environment • Planning and delivering the best services to teams, public, media, partners, staff and guests for matches played in Dortmund
• Building and managing brand identity and bespoke branding kits across digital-, in-venue assets and TV Graphics • Creating Marketing concepts and cross-functional data led global promotional, media and advertisement campaigns • Stakeholder and communications management and end-to-end execution of brand activations • Conceptualizing and managing content creation including athletes management • Leading the ESG Pillar developing purposeful awareness and engagement initiatives to serve the Volleyball community • Responsible for the ideation, resourcing and implementation of onsite event activations • Strategizing and executing the E-Com and Merchandising plan • Accountable for the department and onsite event activation budget