Greater Stockholm Metropolitan Area
Launched the first e-commerce site in 1997, which a few years later became inwarehouse.se, one of the largest online stores in Sweden where I worked in many positions including CEO until the company was sold to Komplett AS in 2007. Now many years later, I still devote most of my time in the commerce area. My work is often a senior advisor to large corporate/retail clients or online entrepreneurs regarding commerce centric initiatives, trying to work out the strategy and requirements for an digital strategy. In many cases I remain in the project during the implementation phase or even in a steering group or in a board level engagement. I started my career as a graduate from the Swedish Navy Officers Academy, serving in total five years in the Swedish Navy as a Technical Officer. I have studied Computer Science at LTH in Lund, have graduated from the INSEAD HP Executive Management Course as well as holding a diploma in Strategic Marketing from Berghs School of Communications. Specialties: Solid competence in e-commerce and digital strategies in both B2B and B2C. Speaker and panel member in e-commerce conferences and events. Specialised in e-commerce strategies and development of e-com business solutions including complex supply chain solutions and multibrand/multichannel challenges.
We are Sailmakers and Riggers. An experience team of individuals with in-depth competence in sailing from racing- to cruisingboats.
Storm Commerce is a API oriented Headless Commerce Engine for digital solutions for both B2C and B2B companies.
In charge of product development and future roadmap for the Storm Commerce platform.
Hotel Management in the Cloud Roombler is a cloudbased Hotel Management Software that is accessed through an iPad App. Its easy to use, cost effective and mobile.
Enferno has developed an e-commerce backend application and infrastructure called enferno STORM which enables webshop developers to quickly build very powerful solutions at a fraction of the time and cost compared with traditional solutions. This is facilitated by the use of STORM API and frontend CMS applications such as EPi, N2 and others. External systems such as ERP systems, CRM, Content Providers and trade partners are connected through the integration platform STORM CONNECT. The solutions which are developed together with partners are used by both B2B and B2C customers.