Niclas Johansson

Experienced marketing & Affiliate professional with 15+ years in the iGaming Industry

Limassol, Cyprus

About

With over 15 years of experience in the iGaming industry, I’ve built my career at the intersection of marketing, affiliate management, and performance-driven growth. My expertise spans across launching and scaling iGaming brands, managing large affiliate networks, and executing high-impact campaigns across global markets — from regulated jurisdictions to emerging grey markets. I’ve worked hands-on with both startup platforms and established operators, developing strategies that focus on user acquisition, retention, and lifetime value. Whether it's through paid traffic, affiliate partnerships, CRM, or conversion optimization, my focus has always been on measurable results and ROI-driven performance. Key areas of expertise: Affiliate Program Management (CPA, RevShare, Hybrid) Performance Marketing & Media Buying Strategic Partnerships & Influencer Collaborations CRM, Retargeting, and Player Lifecycle Optimization Regulatory Compliance in Global iGaming Markets Currently, I’m focused on direct marketing and traffic generation for iGaming, betting, and lifestyle brands — helping them grow through tailored acquisition strategies and scalable digital campaigns.

Experience

  • Senior Affiliate Manager at NDA
    Mar 2026 - Present · 4 mos

  • Consultant & Advisor Igaming at Affiliate Marketing
    Sep 2024 - Present · 1 yr 10 mos

    consultant and advisor in the iGaming industry, specializing in affiliate marketing and offering strategic support to both startups and established companies looking to grow. I help businesses navigate the industry by providing insights, connections, and expertise to optimize their marketing efforts, increase revenue, and scale effectively. Whether it's setting up an affiliate program, improving player acquisition strategies, or refining business operations, you provide the guidance needed for success. So what ever you need help with regarding Affiliate marketing, Payments , Plattforms , Licences, what markets to focus on im here to help

  • Head of Affiliate Marketing at Trafiliator
    Aug 2025 - Feb 2026 · 7 mos

    Trafiliator is a performance-based direct brand focused on user acquisition, conversion, and retention. Specializing in data-driven marketing strategies, Trafiliator uses a mix of paid traffic, affiliate networks, conversion funnels, and targeted content to deliver measurable results. Its unique value lies in precision targeting, real-time optimization, and ROI-focused campaign execution across different verticals. our 3 brands in Trafiliator Partners is spinoli spiderbets goldiwin

  • Head of Affiliates at WeezyBet
    Jan 2025 - Aug 2025 · 8 mos

  • Co-Founder / Chief Marketing Officer at iGamingAffiliates.io
    Oct 2023 - Jan 2025 · 1 yr 4 mos