Lisbon, Lisbon, Portugal
With over 7 years of experience in senior crypto roles, I have a deep understanding of crypto, DeFi, and Web3 as transformative opportunities, and I am genuinely passionate about the industry's potential. My track record includes successfully leveraging social media platforms to build and maintain strong brands, through engaging threads, product marketing campaigns, and resonating memes.
As SMM Lead, I took full responsibility for 1inch’s social media strategy and team management. I developed and implemented a comprehensive SMM strategy, defined the brand’s tone of voice, and led a team of two specialists. I created and maintained the content plan, coordinated tasks, and oversaw publishing across all platforms. Using performance analytics, I continuously refined our approach to improve reach, engagement, and overall messaging. Despite being in a lead role, I remained hands-on – writing, editing, and publishing key posts myself. • Increased average X (Twitter) engagement rate by 35% in 3 months through content reshaping • Optimized the content plan across platforms, reducing underperforming posts by 60% • Introduced monthly analytics reports and playbooks for the SMM team • Improved follower quality by focusing on Web3 native content and more targeted community building
I was responsible for creating and publishing content across all social media platforms including X, Telegram, YouTube, and LinkedIn. My work included writing product updates, announcements, threads, memes, and managing AMAs, contests, and community campaigns. I collaborated with internal and external teams to launch co-marketing campaigns, and experimented with formats to increase reach and engagement. • Grew social audience by +200K+ followers organically across all platforms • Ran the viral Galxe Badge Hunt campaign, bringing +116.8K followers in 2 weeks • Managed 40+ co-marketing campaigns with leading Web3 projects (BNB Chain, Arbitrum, Galxe) • Increased X impressions from 1M to 3M+/month through consistent, relevant posting • Launched and scaled YouTube channel with Shorts, driving +1.2K subs in 3 months organically
Led a team in developing and executing highly effective SMM strategies. I implemented engaging initiatives like contests, polls, AMA sessions, and quizzes, fostering interactive experiences and achieving significant community growth. Additionally, I collaborated with traders to maximize brand visibility through impactful influencer ads.
Led community efforts for NFT Craft, an NFT multiplayer game based on Minecraft. I managed daily chat activity, published updates and articles, and built a core player group for feedback and beta testing. Organized weekly tournaments with prize pools, ran campaigns like welcome bonuses and character giveaways, and collected feedback to improve the product. I developed and executed engagement mechanics, tracked results, and worked closely with players to boost retention and in-game activity. • Grew Telegram and Discord community by 300% in 6 months • Launched a 200+ active player test group for early gameplay feedback • Ran weekly PvP tournaments with full planning and prize management • Boosted daily engagement 4× through events and reward mechanics • Introduced structured community feedback loops used by the product team