Nordhorn, Lower Saxony, Germany
After 15 years as a professional handball player in the German Bundesliga and the Dutch national team, I now use my passion for technology and innovation in sports business to bridge the gap between tech companies and sports organizations. ▪︎ My focus is on project management and partnership management. ▪︎ My goal is to ensure technologies are effectively deployed to sustainably strengthen fan engagement and partnerships. ▪︎ Fans must always be at the forefront, and tech partners' solutions should provide genuine added value rather than just a short-term "nice-to-have".
Fan First helps tech companies and other ambitious organizations build and execute sustainable partnerships in professional sports. From strategic positioning to project delivery and activation. I work hands-on to ensure alignment, impact and long-term success. I focus on solutions that create measurable value for both fans and clubs. No hype, just well-managed collaborations that actually work. Current clients include Bluecode, Jobbiplace, and BeerMate, among others.
As a Partnership Manager, I support professional and amateur sports clubs during the onboarding and implementation of Jobbiplace and its job platform. I assist with the integration into existing club and sponsorship structures and act as the main interface between the platform and the club.
For Bluecode, I assist several sports organizations in their collaboration with Bluecode. Apart from the technical implementation, I support the implementation of value added services, loyalty campaigns and data analysis.
At Transform Sports, I assist several startups and tech organizations in their collaboration with sports organizations.
For BeerMate, I managed the partnerships in the DACH region. I supported professional sports clubs as well as their catering and stadium partners during onboarding, implementation, staff training, and the long-term collaboration. My role was to ensure smooth integration of BeerMate into existing stadium and matchday operations while creating sustainable value for both the clubs and their partners.