Sofia Metropolitan Area
Results-driven B2B SaaS marketing leader with 17+ years of experience driving revenue growth, demand generation, pipeline acceleration, and global market expansion. Proven success in defining and executing go-to-market (GTM) strategies, building account-based marketing (ABM) programs, optimizing customer acquisition cost (CAC), and increasing annual recurring revenue (ARR). Experienced in scaling marketing organizations, leading cross-functional teams, and aligning marketing, sales, and product strategies to deliver predictable growth. Skilled in digital transformation, inbound marketing, competitor pricing, and customer lifecycle optimization. Core Strengths: Marketing Strategy & Planning | SaaS Growth Marketing | ABM & Demand Generation | Pipeline Development | Revenue Optimization | GTM Strategy | Product Marketing | Digital Transformation | Customer Retention & Expansion | Marketing Automation (HubSpot, Salesforce, Marketo) | SEO/SEM | Analytics & Reporting
• Led marketing and growth strategies to position Quality Labs as a premier partner in QA and software testing. • Developed and launched initiatives that expanded the sales pipeline and improved deal conversion rates. • Established Quality Labs as a thought leader in QA, testing, and AI-driven software quality across various industries.
• Partnered with leadership to build ABM, advertising, and inbound programs that influenced millions of dollars in pipeline from enterprise SaaS accounts. • Increased SEO-driven traffic YoY, resulting in higher MQL volume and lower CAC. • Launched LinkedIn advertising campaigns with 2x higher CTR and reduced CPL compared to benchmarks.
• CMO Alliance is a global community where Chief Marketing Officers innovators, advocates, and enthusiasts dedicated to disrupting the B2B space can network, learn, and grow.
• Developed and executed B2B SaaS GTM strategy, increasing qualified leads by 45% in 6 months. • Built inbound and ABM marketing funnels, reducing CAC by 30% and increasing sales velocity. • Deployed HubSpot CRM and automated workflows, improving lead-to-opportunity conversion by 25%. • Started a corporate partnership adoption program
• Defined brand positioning and product marketing strategy, achieving a 3x increase in inbound leads within 9 months. • Directed SEO and content strategy, driving +60% organic traffic growth and higher lead quality. • Designed and implemented marketing automation & sales enablement programs, cutting lead response time by 40%.
• Defined brand positioning and product marketing strategy. • Directed SEO and content strategy. • Designed and implemented marketing automation & sales enablement programs.