Ilkley, England, United Kingdom
Leader // Revenue Driver // Solutions Provider // Strategic Marketeer // Creative // Fundraiser Solving business and brand challenges through collaborative partnerships, technological innovation and societal impact.
Global Sponsorship & Partnerships: - Responsible for creating new operational frameworks to align business strategy and brand objectives across multiple territories - Identifying and negotiating new partnerships to support brand and business objectives - Lead programme mamanagement for existing sporting properties, working into the Global CEO’s office and Global Executive McLaren | Deloitte: - Roll-out of global programme management to support the commercial growth objectives of this joint venture Team Dimension Data: - Architect and lead for the global marketing strategy for the firm's largest sport sponsorship - Oversee critical pro-bono consulting and fundraising for Qhubeka through global ‘Impact Day’ rides - driving positive societal impact through the partnership - Identify and integrate tech and digital solutions to answer the team's challenges to aid performance - Develop multi-platform engagement to realise value and strong ROI. - Manage CMO community globally to deliver the marketing strategy through virtual toolkits and race-day activation
Re-negotiated all national sponsorship contracts to drive more partnership-based relationships to deliver mutually beneficial relationships whilst providing assets that deliver impactful go-to-market campaigns. Worked with sponsors to implement valuable innovative value-in-kind work to help solve business challenges including digital transformation, cyber-risk and AI. Led the holistic delivery of marketing for all corporate-level sponsorships to position our brand, engage our key clients, inspire our people and make an impact on society for every campaign. Led and implemented the strategic restructure of the firm's operational sponsorship marketing policy aiding commercialisation, leveraging assets and delivering ROI measurables - now used by 200 sponsorships annually. Properties include: - Team Dimension Data (UK activation) - British Olympic Association - including leading the Rio 2016 & PyeongChang 2018 programmes - British Paralympic Association - including leading the Rio 2016 programme - Deloitte Ride Across Britain - London Business School - CBI Annual Conference Partnership management: - British Cycling partnership - #ChooseCycling network - British Universities and Colleges Sport (BUCS) - Official Adjudicator: Sport Industry Awards (SIA) Marketing: - Deloitte Football Money League - Deloitte Annual Review of Football Finance Volunteering: - Lead Active Network (Cycling, Tri and Running Clubs) - 2,000+ members
Created and led Virgin Active’s first fully integrated sponsorship and partnership program, managing a multi-million pound portfolio, to provide added-value to 500,000 members, drive acquisition and provide content for ATL and BTL campaigns Drove the feasibility study for the first brand relationship within CSR (Youth Sports Trust) which provided access to sport and physical activity to disadvantaged Researched and negotiated new assets to help drive revenue across more products: RideLondon, LTA & Laura Robson Reduce sponsorship fee by 33% through renegotiating unused assets with London Triathlon and Square Mile Relay Led agencies to create an ATL campaign with Laura Robson – 20% YOY tennis sale increase in 2013 Created a reward-based CRM program with assets, bringing in 30+ new partners - engaging 25% of members Developed a strategic partnership programme with likeminded brands including Oakley, Sennheiser, Puma and Polar Most proactive within VCo company asset exchange with 12x other Virgin companies – negotiating pass-through rights to Virgin Money London Marathon Expo and other opportunities to drive sales and reward members Created 6x tactical athlete-led campaigns with existing athlete ambassadors and Olympians to create content and PR Provided strategic counsel to Virgin Management to investigate how to formulate an integrated sponsorship approach Worked alongside Richard Branson to deliver at Virgin presence at the Ross Hutchins' match at Queens Tournament
Managed the communications for the firm’s first ever sponsorship programme. Worked alongside the ODA & LOCOG, to drive awareness of the firm’s impact on the London 2012 partnership amongst clients and people, gaining senior stakeholder management experience: Worked with LOCOG to create content using our secondees for PR, Digital platforms and client pitch documents Managed 3x ambassadors in the build-up to the Games through CSR and PR activities and content production Managed agencies to create 8x VIP events with LOCOG / London 2012 sponsors targeting FTSE CXOs and media with guests speakers including: - Lord Coe - Sir Clive Woodward - Tessa Jowell MP - Boris Johnson MP - Olympic athletes: Linford Christie, Roger Black, Zoe Smith, Karen Darke, Richard Whitehead and Tim Brabants Delivered international engagement across 27 global territories via marketing toolkits Led on-going data analysis of the sponsorship research ensure ROI deliverables on coverage and B2E engagement Results: an award-winning programme that generated ‘non-traditional’ coverage and exceeded 100x newbiz targets