United Kingdom
For nearly a decade, my focus has been on a single question: What does it actually take to shift an entire global industry? Answering this has meant operating at the intersection of corporate accountability, global campaign execution, and systemic leverage. Over my career, I have built and led high-performing international campaign teams, influenced others to achieve shared goals and managed significant budgets. I have successfully navigated the complex dynamics between global headquarters and national offices as well stakeholder relationships across diverse cultural, geographical and organisational contexts. I know how to maintain strategic alignment, bridge local and global priorities, and drive execution when the pressure is on. Having driven direct engagement with hundreds of companies to secure and implement global supply chain commitments, my focus has evolved from executing campaigns to designing the leverage architecture underneath them. I look at how influence is concentrated, how incentives shape industry behaviour, and where the highest-impact intervention points lie within supply chains and relationships. What I’m Doing Now: As Senior Strategist with The Humane League and The Open Wing Alliance, I am applying this lens to strengthen the European animal advocacy ecosystem—driving strategic alignment across geographies, improving corporate accountability, and scaling movement infrastructure. Areas of Focus & Inquiry I am deeply interested in how strategy, philanthropy, and accountability mechanisms intersect to create durable change. Whether navigating senior organisational leadership challenges, advising on campaign strategy or movement infrastructure, or exploring how grant-making can better support systemic leverage points, my goal is to ensure advocacy ecosystems are built for maximum impact.
As Senior Strategist, I serve as the regional subject matter expert on corporate campaigning and outreach for the Open Wing Alliance (OWA) in Europe. In this role, I focus on driving strategic alignment across our European coalition members, equipping partners with effective corporate engagement frameworks, and accelerating progress toward regional cage-free and European Chicken Commitment (ECC) goals.
- Member of the Impact Leadership Team, holding vision, ambition and driving strategies for transformative change. - Building out and leading the paper packaging (Pack4Good) campaign, advancing forest conservation through strategic partnerships and market transformation. - Leading and overseeing the work of the campaign team with direct line management responsibilities of senior campaigners and corporate engagement managers.
- Oversaw the strategic global wildlife campaign portfolio to disrupt commercial exploitation and drive industry transformations. - Led the development of new strategies for the organisation to drive change, such as open campaigning and community organising. - Acted as the primary external spokesperson, significantly elevating the organisation's profile through strategic communication and partnerships. - Initiated an innovation portfolio engaging the mass public towards wildlife protection, achieving strategic objectives in new markets. - Led a team of experienced professionals, enhancing campaign impact through strategic guidance, mentoring, coaching and leadership. - Worked in multiple coalitions and alliances to drive change through a united voice for wild animals.
- Built out and led WAP's key global campaign to transform wildlife exploitation in the tourism industry, securing multiple landmark victories and strategic goals to drive sector transformation. - Directed cross-functional, international teams to develop and deliver integrated campaigns that connected evidence, narrative-shifting storytelling, global mobilisation and public pressure efforts and corporate engagement to drive system change. - Managed annual planning and budgeting, ensuring resource efficiency and adherence to performance metrics. - Played a critical role in the design and development of the 2020-2030 strategy to tackle root causes of wildlife exploitation.
- Led strategic planning and execution of global wildlife campaigns, aligning international office projects with organisational goals. - Served as primary contact for campaign projects, managing activities for cohesive implementation.
Launched new communications campaigns focused on children’s literacy, establishing BookTrust as a sector-leading expert organisation.
Managed Marketing and Communications in an interim role, enhancing awareness through impactful campaigns on food sustainability.