Nick Lawton

I run the #1 Creator Marketplace | CEO @ SideShift

New York, New York, United States

About

I founded SideShift with two friends: > We have over 1,000,000 creators on the platform > We have several hundred brands & agencies onboard > SideShift creators have generated 500BN views I also graduated from Wisconsin in 2024 On Wisconsin!

Experience

  • Co-Founder & CEO at SideShift
    Jun 2024 - Present · 2 yrs 2 mos

    SideShift is the world’s leading UGC creator marketplace and campaign OS — powering brands to recruit, manage, and scale creator-led growth with ease. We connect companies of all sizes with a diverse network of short-form video creators, helping teams launch campaigns faster, track performance in real time, and automate payments — all from one platform. Trusted by 1,000+ brands and 1M+ creators

  • Founding Member at The Collective
    Aug 2025 - Present · 1 yr

  • Private Equity Analyst at JVP Management
    May 2023 - Jul 2023 · 3 mos

    Played a role in the development of Class A multi-family developments in NYC, facilitating site visits and supporting the Project Manager in assimilating and structuring critical financial and operational data. Conducted complex financial modeling tasks using Excel, aiding in the detailed analysis and underwriting of potential deals to fuel the firm's growth strategy. Developed and assisted on pitch decks to present potential deals to prospective investors, utilizing data analysis and market insights to illustrate investment merits and potential returns, thereby facilitating successful deal closures. Proactively collaborated in sourcing funding opportunities for a burgeoning credit fund, liaising with potential investors and presenting promising investment avenues. I had the privilege of working with some of the brightest minds during my time here. The incredible environment here significantly shaped my work ethic and professional growth, and was a large catalyst for launching my first venture.

  • Sportsdigita (5 yrs)
    • Business Development Representative
      May 2021 - May 2023 · 2 yrs 1 mo

      70+ Demos in 2.5 months 1/4 of $1M Pipeline in 3mo Set the most demos for 10 consecutive weeks Digideck is a revenue-generating technology that combines visually dynamic and interactive presentations with best-in-class software technologies. The result is Innovation in Presentation! Digideck by Sportsdigita is redefining the sales process for organizations around the world. We’ve combined visually dynamic and interactive presentations with best-in-class software technologies to fuel your business growth. Among our 400+ clients are some of the world's most recognizable brands including the New York Yankees, Dallas Cowboys, Carolina Hurricanes, Ace Hardware, Fitbit, and Cargill.

    • Sales / Marketing / Product Design Intern
      Jun 2019 - May 2021 · 2 yrs

      Responsible for developing and maintaining current client and prospect database. Developed and implemented survey process for current clients and prospects. Increased leads and activity for social media accounts. Research for sales and marketing teams. Social media management. Video and photo editing. Creative Work. Tech support.

    • Administrative Intern
      Jun 2018 - Jun 2019 · 1 yr 1 mo

  • Summer Analyst at JVP Management
    Jun 2022 - Aug 2022 · 3 mos

    JVP Management is a private equity real estate investment firm based in New York City and Connecticut, which focuses on opportunistic debt and equity investments throughout the United States. JVP's current portfolio includes multifamily development and ownership throughout the South, Southeast and Southwest; multifamily and condo development in NYC; and real estate lending across all property types.