Totnes, England, United Kingdom
I’m the Founder & CEO of Squawker, an AI Sales Agent Platform built to help businesses answer, qualify, route, attribute, and follow up on live customer demand across calls, messages, and sales workflows. My background sits at the intersection of product, dealership technology, websites, lead management, and customer communication. Over the last 15+ years, I’ve led products from concept to market, worked closely with OEM leadership teams and dealerships, and helped turn complex operational problems into practical, scalable technology. Dealerships have been part of my life long before my career. I grew up around them: my father was a dealership manager, and my mother worked in dealerships before later joining Mercedes-Benz. That early exposure shaped how I think about customer intent, operational pressure, and the importance of giving teams the right context at the right moment. Squawker was created to solve a problem I’ve seen first-hand: mobile-first buyers still call, but too many high-intent conversations disappear before they are qualified, attributed, routed, followed up, or properly understood. I’m focused on building technology that creates action, not noise.
Squawker is an AI Sales Agent Platform that helps businesses answer, qualify, route, attribute, and follow up on live customer demand across calls, messages, and sales workflows. As Founder & CEO, I lead the company’s product vision, go-to-market strategy, partnerships, and customer development. Squawker was created to solve a gap I have seen first-hand across 15+ years in dealership digital, website technology, and lead management: phone calls remain one of the strongest signals of buying intent, but too often they are the least understood part of the customer journey. Built alongside my co-founder and Chairman, Gordon Bridge, Squawker helps dealerships, dealer groups, OEM networks, franchise businesses, and multi-location teams turn live conversations into structured, actionable demand.
- Transitioned to izmocars UK via TUPE following the acquisition of Geronimo Web Ltd in June 2024. - Own the overall product vision, strategy, and commercial outcomes for a multi-product SaaS portfolio within the automotive retail and digital marketing sector, reporting to the group CEO. - Lead and grow a high-performing product team, setting clear roles, frameworks, and operating processes that balance discovery and delivery. - Leverage AI tools and agentic workflows to accelerate prototyping, automate repetitive processes, and enhance data-driven decision-making across the product lifecycle. - Foster agility, quality, and predictability in product development, improving time to value while maintaining reliability. - Lead remote software development, UX design, and product teams to deliver against the business strategy on time and within budget. - Champion UX across web, CMS, and data-integrated workflows to ensure solutions are intuitive, accessible, and customer-centric. - Define KPIs and success metrics, embed analytics, and create an experimentation cadence to drive measurable improvements in customer value and revenue. - Manage product budgets and vendor relationships to allocate resources efficiently and maximise return on investment.
1) Product Development Leadership: My primary focus is on the end-to-end product development cycle. This involves guiding products from the conceptual stage to market launch, ensuring that each solution is market-relevant and a benchmark for innovation and excellence. 2) Strategic Product Roadmapping: I craft and oversee the product vision, aligning our roadmap with Geronimo's long-term business goals. This process is dynamic, adapting our platform to fulfil the specific demands of clients across various regions. 3) Hands-on Feature Specification: I am directly involved in creating detailed business and development specifications, working in tandem with the development team to realise our product visions with accuracy and user engagement at the core. 4) Interdisciplinary Collaboration: I unite our teams across technology, marketing, sales, and operations, fostering a cohesive environment where collaboration is paramount and the product journey is integrated and smooth. 5) Marketing Leadership and Brand Advocacy: Directing our marketing team, I ensure our brand's voice is powerful and consistent across all channels. This involves orchestrating impactful campaigns and product launches that elevate our presence in the digital space. 6) Business Development and Expansion: My proactive interactions with stakeholders, such as OEMs, dealer councils, and dealerships, have significantly extended our network and solidified Geronimo's position as a digital solutions leader. 7) Optimisation of Processes and Support Systems: I have established efficient product support structures and knowledge-sharing systems, enhancing our operations and ensuring our technical support is both agile and cost-efficient. 8) Continuous Learning and Knowledge Sharing: I have initiated an extensive Wiki platform to foster continuous education and document processes, keeping our teams informed and at the forefront of industry developments.
As the Product Director for Geronimo Web, my role was focused on four key areas: 1) New Business Development & Client Relationship Management: I worked closely with the Managing Director to effectively communicate the capabilities of the program to clients of all levels, including those with limited English proficiency. I also collaborated with local teams to identify areas for improvement and opportunities for established clients. 2) Product Evolution: I was responsible for ensuring the program evolved and was developed in line with the requirements of Ford of Europe, Ford Asia Pacific, National Sales Companies, and dealerships. This included conceptualizing digital solutions tailored to the specific needs of automotive dealerships. 3) UX (User Experience) Strategy: I focused on analyzing and improving the customer's purchase experience on dealer websites by working with local market dealer councils and National Sales Companies to ensure that the dealer websites had targeted and timely content that would encourage customers to contact the dealership. I also ensured that any integration with external systems was seamlessly integrated into the user experience. 4) Team Management: I oversaw the creative, development, technical, product, and project teams to ensure that the highest level of quality was delivered to clients in terms of digital content and technical infrastructure.
As a Yacht Transport Coordinator for Wainwright Brothers & Company Limited, I was responsible for contract procurement, commercial negotiation, and post-fixture management for yacht and motorboat transport on Spliethoff group vessels. This included negotiating with global clients and Sevenstar Yacht Transport, sourcing profitable shipment contracts, and managing the entire shipment process from start to finish, including handling all paperwork and arranging P&I and other value-added services.
I dedicated significant time to the Southampton University Officer Training Corps during my university years, where I developed profound leadership skills and resilience. My commitment involved monthly exercises, with one particularly memorable experience being flown into Dartmoor and navigating to an extraction point over three days. This, combined with five years in the Royal Marine Cadets at boarding school, has honed my capabilities in strategic thinking, team management, and adapting to challenging environments. These experiences have enriched my leadership approach and instilled in me a strong sense of discipline and responsibility, vital in my professional journey.