Nicki Williams

Open to Work | Global Sales Operations | Problem Solving | Data & Pipeline Analytics | Channel & MSP Sales Strategies | Global Sales Planning | Compensation Models & Strategies| QBR| Process Development| AI

San Jose, California, United States

About

Strong background in reporting, analytics, and data-driven decision-making, leveraging Salesforce and advanced Excel/BI tools to help sales organizations exceed quotas and achieve strategic objectives. Spearheaded the design and execution of scalable sales programs, including compensation models, channel and MSP initiatives, and operational frameworks that improve efficiency and profitability. Highly organized and detail-oriented with a proven ability to manage multiple priorities, lead cross-functional initiatives, and deliver results in fast-paced, deadline-driven environments. Recognized for identifying opportunities to improve processes, increase efficiency, and drive measurable business impact. Known for strong communication and relationship-building skills, collaborating effectively across all levels of the organization to ensure alignment between business strategy and execution. Thrives in collaborative, diverse environments that value ownership, accountability, and continuous improvement. Actively leverages AI and automation tools, including ChatGPT, Google Gemini, and Anthropic Claude, to enhance productivity, accelerate research, improve executive storytelling, and support meeting summarization and action tracking. Embraces AI-driven workflows as a key enabler of efficiency, enabling faster insights and more strategic focus.

Experience

  • Co-Owner/Board Member at Royalty Customs
    2018 - Present · 8 yrs 7 mos

    Develop and manage custom apparel programs for athletic teams, including uniforms, spirit wear, and parent merchandise stores. Partner with businesses to create branded corporate apparel and promotional merchandise that enhances brand visibility and employee engagement. Build and maintain e-commerce merchandise stores for schools, sports organizations, and corporate clients. Coordinate apparel decoration methods including DTG printing, embroidery, DTF printing, and promotional product sourcing Manage client consultations from concept through delivery, ensuring exceptional customer service and satisfaction. Negotiate with vendors and suppliers to optimize quality, pricing, and production timelines. Oversee marketing initiatives, business development, and strategic growth opportunities. Manage order processing, inventory planning, production schedules, and fulfillment operations to ensure on-time delivery. Direct all financial operations, including budgeting, pricing strategy, profit and loss management, invoicing, accounts receivable/payable, cash flow forecasting, tax compliance, and financial reporting. Analyze sales performance, margins, and operational costs to drive profitability and support strategic business decisions.

  • Sr Sales Compensation Business Partner at Druva
    Feb 2024 - May 2026 · 2 yrs 4 mos

    Delivered operational and strategic support to the worldwide Sales organization. Partnered cross-functionally with Human Resources, Sales Operations, and Finance to support Sales Compensation and SPIFF programs. Managed worldwide Incentive Compensation compliance and alignment across corporate plans, quotas, and SFDC-driven SPIFF initiatives.. Collaborated with Sales Operations to validate worldwide sales quotas and compensation data accuracy. Supported channel compensation planning and analytics for VP-level Channel leadership. Collaborated with the team on compensation system implementation and migration from one compensation platform to another. (Xactly to Captivate IQ) Validated and reconciled Salesforce data against compensation platforms to ensure accurate commission and incentive payouts worldwide. Tracked sales SPIFF attainment, incentive performance, and payout accuracy for Channel and MSP organizations. Audited bookings and compensation data to ensure compliance and payout integrity. (606) Maintained current knowledge of global legal and compliance requirements impacting compensation planning processes. Utilized AI-driven tools and workflows to enhance visibility, improve efficiency, and deliver actionable insights.

  • Sr Sales Operations WW Channel/MSP Management at Barracuda
    Sep 2019 - Nov 2023 · 4 yrs 3 mos

    Delivered global Sales Operations support including forecasting, pipeline analytics, trend analysis, and quarterly business reviews.. Facilitated weekly worldwide forecast and executive management reviews, driving actionable insights and performance improvements. Partnered with HR, Legal, and Finance to manage global compensation, SPIFF programs, and sales incentive initiatives. Ensured sales compensation plans aligned with corporate objectives, compliance requirements, and revenue targets. Led WW MSP Sales Operations alignment to corporate plans, KPIs, and overall business strategy. Developed quota allocation and sales productivity models aligned to corporate revenue planning and targets. Owned Sales Operations board reporting for investors and financial advisors, supporting strategic decision-making. Led channel partner program planning, strategy alignment, and performance optimization initiatives Built marketing dashboards and analytics to improve visibility into channel and MSP performance. Managed territory planning to align MSP organization with broader global sales structure. Supported acquisition integration efforts, aligning new entities into existing sales operations frameworks Participated in Sales Operations mentoring programs to support team development and knowledge sharing.

  • Senior Sales Operations / Compensation Manager at SonicWall Inc.
    Jan 2006 - Jul 2019 · 13 yrs 7 mos

    Led Global Sales Operations and Compensation Incentive programs supporting 400+ employees across 50+ territories. Managed commission plans, incentive programs, and monthly payouts through Xactly and Salesforce Partnered with HR, Finance, Legal, and Sales leaders on compensation, quotas, and territory planning. Directed global forecasting and pipeline analytics, providing executive-level insights and reporting. Facilitated weekly worldwide forecast calls with executive leadership teams. Designed territory and customer segmentation models to improve sales coverage and productivity. Increased operational efficiency by 50% through process improvements and technology enhancements. Reduced operating expenses by 40% through data-driven analysis and cost-saving initiatives. Developed global compensation plans and delivered training on incentives, commissions, and earnings. Produced sales and channel performance reporting to support revenue growth strategies. Leveraged Salesforce to manage promotions, onboarding, reporting, analytics, and data quality. Maintained compliance with global compensation regulations and sales governance requirements. Lead strategic planning through sales forecasting, historical analysis, and performance metrics. Managed onboarding, offboarding, audits, and operational support for global sales organizations ·        Channel Account Manager: 2006 – 2008 Devised business plans for SMB/Mid-Level partners and collaborated with an extensive channel base to promote SonicWall solutions and meet the needs of thousands of customers Exceeded quota attainment success for five consecutive quarters and qualified for President’s Club Participated in a variety of training sessions, represented the company and delivered presentations at partner roadshows, and facilitated regular webinars.