Greater Stockholm Metropolitan Area
I have a genuine fascination with people. With what they do, and why. Maybe that’s the reason I ended up in Marketing. A practical vocation based on human behavior, with the aim to gain business advantage. That’s why I love behavioral economics, but also advertising, retail strategy, shopper behavior and package design. But I also have a knack for processes, organization, models and optimization. Maybe that’s the reason I ended up working with business development, marketing automation and market resource management. And why I am fascinated by data analytics and econometrics, campaign optimization and communication analytics. Specialties: Research: Shopping behavior. Retail strategy research. Packaging research and design. Planogram optimization. Advertising testing. Shopper journeys. UX testing. Analytics: Communication Analytics. Attribution modeling. Econometrics. Campaign optimization. Eye Tracking: Expert in the use of eye tracking to study visual cognition, perception and choice. Developed research methodologies and performed studies for global consumer brands. Market Resource Management: Developed and implemented infrastructure that drives efficient and consistent marketing for global brands. Print production, marketing automation, content creation, marketing organization, brand asset management. Business Development: Building businesses and business units in sectors like graphic arts, design, printing, campaign production, market resource management, market research, shopper research, eye tracking and experimental innovation and design.
Beautiful Clarity is an insights, strategy and communications team. We help brands grow by shedding light on human behaviour, build clear strategies and create effective communication.
Communication Analytics was founded by Validators BV. We are a consulting agency specialised in measuring the effectivity of online and offline communication campaigns. In 2014 we were nominated for the ESOMAR Effectiveness Award using a completely new data driven campaign effectiveness model called Communication Analytics. This model measures offline and online media advertisement campaigns and ties them to web visits, coversion and sales. 2015 - Winner Market Research Agency of the year, MOA Awards 2014 - Nominated for Research Effectiveness Award, ESOMAR 2014 - Nominated for Market Research Agency of the year, MOA Awards 2011 - Nominated for the Research Effectiveness Award, ESOMAR
Business development and sales.
Simstore International is a behavioral consumer research company offering advanced methods to define pricing, product launch, decision trees and package design for Point of Purchase. Servicing 15 of the world’s 20 largest FMCG brands it is one of the fastest growing research agencies in this field. I developed and marketed the visual cognition research arm for Simstore and we performed studies for P&G, Coca Cola, Semper, SCA, Tetra Pak, Danone and Unilever.