Wellington, Wellington, New Zealand
I specialise in GTM Technology and Revenue Operations. Bringing together marketing, sales, and customer success to drive sustainable growth in B2B tech companies. I operate with a revenue and growth mindset, aligning teams, optimising processes, and ensuring the right insights are in place to make data-driven decisions. I thrive on solving complex challenges, improving efficiency, and building scalable systems that create real impact. As a leader, I focus on empowering teams, fostering collaboration, and ensuring that strategy translates into meaningful results.
VP of GTM Operations at Operata, the CX Observability platform for contact centres. I build the revenue systems that connect marketing, sales, customer success and finance, turning a collection of tools and teams into one measurable, full-funnel operating system. My focus is making GTM teams more efficient and effective: cleaner data, sharper reporting, and the underlying plumbing that lets the whole engine run and scale. I work across the stack, from HubSpot, Claude and Apollo through to the integrations and frameworks that hold it all together, and I care as much about the front-of-funnel growth motion as the systems beneath it.
Lead global Revenue Operations across Marketing, Sales, and Customer teams — enabling scalable growth and pipeline visibility. Designed the full-funnel operating system across Salesforce, HubSpot and data infrastructure, improving forecasting accuracy, attribution and GTM decision-making. Partner with leadership to optimise pipeline creation, ABM programs, intent data usage, and top-of-funnel growth. Built scalable processes and reporting frameworks, increasing marketing-sourced and influenced revenue while reducing operational friction. Lead a cross-functional team focused on data, automation, revenue systems and GTM alignment.
Owned digital acquisition, ABM strategy and intent-based marketing across North America, APAC and EMEA markets. Launched enterprise-focused Webflow website, increasing organic traffic, demo conversion and ICP engagement. Built early marketing tech stack, implemented 6sense, and collaborated on ABM and account expansion programs. Helped scale marketing into a global, multi-disciplinary team.
Helping the next generation in SaaS build amazing, high growth companies.
Giants offers entrepreneurs mentoring from the best people from companies like CultureAmp, SafetyCulture, Atlassian, Dovetail, Baraja, Airbnb, and Stripe, plus VCs, angels, and impact investors.
I played a pivotal role in driving growth at Raygun by leading cross-functional teams and fostering a culture of success. Managing Marketing, Customer Success and Sales teams. • Executed company strategy as part of the Leadership team, ensuring alignment across departments. • Focused on individual contributor development through a servant leadership approach, enhancing team performance. • Cultivated a collaborative environment that empowered teams to achieve their goals effectively.
• Directed the marketing strategy for Raygun, focusing on technical buyers including software developers and C-Level decision makers. • Managed a high-performing team while overseeing product marketing across Raygun's diverse product range. • Implemented marketing automation and sales enablement tools, enhancing operational efficiency and lead generation. • Organized and participated in major US conferences, successfully generating leads through booth engagements.
Led the Raygun marketing team during expansion into additional products and services. Demonstrated month of month improvement to data-driven marketing metrics. Worked on early sales efforts closing key Enterprise accounts such as Coca-Cola, Nordstrom, Rentacentre, Domino's Pizza, Microsoft and AirAsia, significantly increasing ARR.