Nicholas De Buyl

Head of School Partnerships @ Cariina | MBA, Strategic Leadership. 4X Edtech Revenue Multiplier.

Overland Park, Kansas, United States

About

I help EdTech companies turn sales from a guessing game into a predictable growth engine. My work centers on designing and operationalizing sales processes that consistently move companies from early traction to repeatable revenue, Series A readiness, and ultimately successful outcomes based on founder values. I’ve seen firsthand that growth isn’t talent dependent, but rather system reliant. I’m deeply passionate about building enterprise software sales teams: • Creating clear, data-driven sales processes • Hiring and developing high-performing reps and leaders • Establishing pipeline discipline, forecasting accuracy, and capacity planning • Aligning product, marketing, and sales around buyer outcomes EdTech is uniquely challenging—variable buying cycles, multiple stakeholders, and mission-driven customers. I thrive in that complexity, helping founders translate value into enterprise deals that close, renew, and expand consistently.

Experience

  • Head of School Partnerships at Cariina
    May 2023 - Present · 3 yrs 2 mos

    Cariina streamlines organizational processes within schools. Our platform frees up time and unlocks resources, allowing schools to focus on what is most important: educating students.

  • Novel Capital (3 yrs 11 mos)
    • Vice President of Sales
      May 2021 - May 2023 · 2 yrs 1 mo

    • Operating Partner
      Jul 2019 - Apr 2023 · 3 yrs 10 mos

      Provide flexible, non dilutive growth capital to enterprise, software companies. Support portfolio company CEOs with marketing and sales consulting.

  • Chief Revenue Officer at Informed K12
    Mar 2018 - Jun 2019 · 1 yr 4 mos

    Reinvent the sales process to gain traction through customer acquisition + adoption + renewal. Create a standardized outreach for customers and coordinate implementation across customer management, marketing and sales communications. Create accountability within the company by developing appropriate metrics and aligning compensation with these metrics.

  • VP of Sales at Pear Deck
    Aug 2015 - Mar 2018 · 2 yrs 8 mos

    Develop and execute B2B sales strategy to build partnering relationships with the schools and districts. Report sales progress to executive team on a regular basis and provide strategic sales insight to Executive team while participating in meetings as requested.

  • Netchemia (Kansas City, Kansas )
    • Director of Strategic Sales
      Jan 2015 - Aug 2015 · 8 mos

      Analyze market intelligence and competitive situation providing market specific knowledge and intelligence to create additional opportunities, specifically target and close more opportunities, and establish Netchemia and self as the market leader.

    • Director of Sales
      May 2010 - Jan 2015 · 4 yrs 9 mos

      Recruit, hire and fire members of the sales team. Day-to-day management of team – Monitor daily, weekly and monthly activity of team members. Provide coaching in all areas that will help team members to help them meet individual and team goals.