Experience
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Adcrate (Remote)
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Performance Lead
May 2026 - Present · 2 mos
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Performance Manager
Aug 2025 - Present · 11 mos
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Pip Decks (Manchester Area, United Kingdom)
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Head of Paid Social
Dec 2024 - Oct 2025 · 11 mos
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Creative Strategist
May 2024 - Jan 2025 · 9 mos
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Highrise Marketing (Manchester, England, United Kingdom · Remote)
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Creative Strategist
Mar 2023 - May 2024 · 1 yr 3 mos
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Senior Paid Social Executive
Jan 2022 - Feb 2023 · 1 yr 2 mos
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Paid Social Executive
Aug 2021 - Dec 2021 · 5 mos
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Founder at Pride Universe
Jan 2020 - Aug 2021 · 1 yr 8 mos
DTC eCommerce business set up alongside freelancing in 2020.
Generated over 4,000 new customers in 2020 but repeat order rate & LTV was ultimately too low to justify scaling.
The business saw me upskill in Facebook Ads, organic paid social, and Direct-To-Consumer marketing strategy, and pushed me towards pursuing a career in DTC marketing.
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Freelance Marketing Consultant at Freelance
Jan 2018 - Mar 2020 · 2 yrs 3 mos
Supporting B2B start-ups & SMEs with their sales & marketing strategy:
- CRM implementation and SOPs (HubSpot, Pipedrive)
- Email marketing strategy
- Lead generation and sales training
- Copywriting