London, England, United Kingdom
London-based Senior Brand & Digital Designer with 7+ years experience working across creative agencies and in-house teams. I combine conceptual thinking with hands-on design expertise to create brand identities, campaigns, and digital experiences that connect with a variety of audiences. I'm a highly collaborative team player skilled in creative direction and brand development. I’ve delivered integrated campaigns across digital, social, video, photography and motion for a variety of clients and across global markets. Whether leading a creative pitch, refining or updating a design system, or crafting art direction for a new campaign, I balance creativity with strategic intent. I work across brand storytelling, motion design, and campaign rollouts, with proven results in boosting engagement, brand recognition, and creative efficiency. I thrive in environments that value collaboration, experimentation, and design that looks great, nails the brief and drives customer satisfaction. My skills include: Adobe Creative Suite, Figma, Brand Identity, Creative Direction, Workflow Efficiency, Art Direction, Print Design, Digitial Design, Motion Graphics, Photography, Video Production, Design Systems, Concept Development, Collaboration Across Teams
Partnered with the global creative and marketing teams to deliver integrated campaigns across brand, digital, and motion channels in the UK, Germany, and Italy. Collaborated closely with growth marketing on performance creatives (Meta, DOOH, digital ads) that increased engagement, lead generation and sales. Designed and implemented brand systems, templates, and toolkits, improving creative efficiency and global brand consistency. Co-directed the Aira brand manifesto film, contributing to creative strategy, creating story boards, and art direction with leadership and external partners. Established an in-house photography workflow, leading multiple international photoshoots from concept to delivery, creating a distinct brand aesthetic while cutting outsourcing costs. Delivered end-to-end design projects across print, digital, and video, aligning visual outcomes with business goals and brand strategy.
Time off to re-locate to London. On the way my partner and I travelled through Vietnam and multiple countries in Europe.
Managed creative for 30+ hospitality and lifestyle clients, developing brand identities, campaign concepts, and digital content from concept to completion. Creatively lead rebrands and visual identities, including the award-winning NSW Wine rebrand and Bistro Moncur’s 30-year anniversary campaign. Managed and mentored a design team of 5, ensuring high creative standards across all touch points and fostering an inclusive environment for team members to develop core design skills. Introduced motion design and photoshop templates to streamline workflows, boosting consistency and quality across client brands. Owned client presentations, creative pitches, and strategy sessions, translating brand objectives into strong visual concepts.
Delivered brand and campaign design from concept to completion across print, digital, and experiential channels for internal and external clients. lead the production of motion graphics, photography, and video content, supporting marketing teams in storytelling and engagement. Created brand identities and visual systems for major university campaigns and events. Served as brand guardian for Roundhouse; UNSW's premiere events and functions venue, ensuring design consistency across physical and digital touch points. Partnered with marketing to lead on a variety of brand activations and campaigns spanning print, digital and social.