Greater Boston
15 years in B2B marketing in house. Now I run my own shop, working with 35+ brands over the last few years. Still no interest in spray-and-pray. Most GTM strategies treat buyers like leads. That's the problem. Relationships close deals. Reach just creates noise. My work sits at the intersection of field marketing, demand gen, ABM, and community. I run these as connected systems, not separate programs. The result is pipeline that actually makes sense. What I do with clients: → Build integrated campaign strategies tied to revenue → Design field and community programs that move pipeline → Coach brands and creators on influencer marketing → Act as a fractional CMO or advisor when teams need an operator, not an agency Published author: B2B Influencer Marketing (Kogan Page, 2024) Want to work together? DM me or find me at https://linktr.ee/NickB_Marketing
What I do with clients: → Build and run webinar and virtual event programs, start to finish → Lead in-person field events, from pre-event outreach to post-event reporting → Build or improve ABM programs tied to real pipeline goals → Create influencer and creator strategies that drive more than awareness → Support demand gen and content across the funnel → Help founders and teams grow personal brands that actually generate business Some clients bring me in to lead one area. Others use me across several. I work based on what will move the needle fastest.
I play an important role in shaping their B2B marketing and Go-to-Market strategies, which laid the foundation for my work at TACK. Key Contributions: → Developed GTM Strategies: Helped design and implement Go-to-Market that drive growth and customer engagement. → Optimized B2B Marketing Efforts: Advised on B2B marketing campaigns, leading to improved lead generation and conversion rates.
B2B Creators should be able to monetize their offerings more easily. And with Limelight, now they can :)