Eindhoven, North Brabant, Netherlands
I started my career maintaining a few high-voltage substations in a small country on the Baltic Sea. Today, I promote VTScada and develop the markets across more than 110 countries in EMEA. The scale has changed quite a bit, but the goal remains the same: make complex systems work a little better, Over the past 25 years, I've worked in Riga, Moscow, Turin and Eindhoven, moving between engineering, product management and business/partner development. My role has evolved over time, but the mission remains the same: learn new things, help customers succeed, and occasionally prove that software can actually make life easier. I'm particularly interested in industrial software, partner development and international business. I enjoy helping people understand technology—whether through presentations, training sessions or multilingual* content for the automation community. After all, good ideas travel further when they are explained clearly. *My Magnificent Seven: EN, IT, ES, FR, RU, LV und ein bisschen DE
Successfully led the VTScada software introduction in EMEA, driving significant growth in the industrial automation sector. • Developed and implemented pricing strategies and budget management for optimal product positioning. • Conducted technical training sessions to empower distributors and system integrators in the EMEA market. • Collaborated closely with the Sales Director to align product strategies with market demands.
Progressed across roles in Russia/CIS countries and Italy, managing the full lifecycle and EMEA market adaptation of industrial programmable controllers and hybrid DCS solutions for process automation. Key achievements · Delivered strong growth for Schneider Electric Modicon PLC (PAC) high-end product line (with annual budgets €10mil+); maximised profitability and market share within highly competitive segments. · 'Step Up' Award in 2016 for outstanding business impact and leadership on product strategy initiatives. · Expanded product portfolio responsibilities to include telemetry solutions, strengthening strategic market offerings. · Enhanced customer and partner engagement via successful product launches and event representation, including SPS Fair in Parma (Italy) and multiple industry showcases · Enabled 20% increase in market reach by organising and leading over 30 major technical seminars and conferences across Russia and the CIS (Ukraine, Kazakhstan, Azerbaijan).
Project management, projects in energy field - 110 kV substations (Russia, Ukraine). Digital control systems, Relay protection: management of budget and works (designing, configuration, ordering, shipment of equipment, commissioning and start-up).
Scope of responsibility - product management, the strongest world brands in SCADA area (SCADA - System Control and Data Acquisition): Citect (by "Schneider Electric"): CitectSCADA, CitectFacilities, CitectHistorian; Wonderware (InTouch, System Platform, ...) Functions: marketing support of clients, sales managers and project leaders; development and elaboration of marketing materials (leaflets, presentations, technical instructions); seminars and conferences (also regional), meetings-presentations with customers; market analysis and market strategies for product promotion.
Company - a subsidiary of Swedish company “Beijer Electronic Automation AB”, an important player in the European market of automation, official representative in Northern Europe of the world-known brands in industrial automation field (“Mitsubishi Electric”, “Citect”, “Solcon”, IDEC), main products - frequency inverters, programmable logical controllers (PLC), SCADA systems, operator terminals. Functions: products distribution in Latvia (offers, orders, invoicing); active sales (meetings with customers, product presentations, development of marketing materials); organization of trainings and seminars (customer days), fairs; actual marketing and technical management of the Latvian office. Achievements: actual start-up of company in Latvia increased sales of dedicated products, deeper market penetration (new customers, brand popularity); wide experience in sales communication in different industries and levels; highvoltage softstarters (6kV, 1MW) - sale and start-up in Cemex cement plant (Broceni); complex marine projects supervised and personally realized (cargo holds monitoring and control of big oceanic refrigerators).