Portland, Oregon, United States
I have spent 20+ years at the intersection of B2B SaaS, AI, and revenue growth, helping companies translate complex products into clear value propositions that win markets. My work spans the full product marketing function: go-to-market strategy, positioning and messaging, product launches, pricing and packaging, sales enablement, competitive intelligence, and customer insights. I have led PMM at growth-stage and mid-market SaaS companies where the stakes are high and the margin for unclear positioning is zero. What sets me apart is my ability to assess what a PMM function needs and build or elevate it accordingly. At WebPT, a leading healthcare SaaS platform, I joined with a single product marketer, rebuilt the function into a high-performing team of eight, and repositioned product marketing as a strategic leader within the organization. Today I serve as a core strategic partner on an AI-native platform build, working directly with Product to shape how new AI capabilities are positioned, packaged, brought to market, and adopted before the category is fully defined. The results speak for themselves. A bundle pricing strategy that increased win rates by 20% and generated $2M+ ARR in six months. A GTM launch for an AI-powered solution that produced 400 sales meetings and 35 closed deals in four weeks. Vertical-focused programs at AskNicely, a customer experience SaaS platform, that contributed to six new $100k+ deals in six months and supported a $32M Series B raise. Across healthcare technology, AI, and customer experience the outcome is the same — clear positioning, tight GTM execution, and teams that take ownership. I lead with collaboration and I build cultures where cross-functional partnership is the standard, not the exception. The best product marketing happens when PMM, Product, Sales, and Customer Success are aligned around the same customer truth and moving in the same direction.