Weymouth, Massachusetts, United States
Marketing to developers is marketing on hard mode. Developers are notoriously skeptical and bad marketing will turn them into proactive detractors. But successful developer marketing can be transformative. Developers are frequently software buyers, decision-makers, or advisors. Even if someone else makes the final call, the developers get a vote and a veto. Content is a key part of any developer marketing program. We have plenty of tutorials and product updates. They’re essential, yes, but expected — and they rarely help you differentiate. What’s climbing up the ranks in HackerNews? What are developers sharing in Slack? What do developers bookmark, highlight, and reference? Developers have a notorious allergy to bad content, which has made many companies hesitant. But that means the opportunity for you to build and capture influence is wide open. By combining strong opinions with technical acumen, you can create content that earns attention, trust, influence, and eventually, dollars. Interested? Check out my website at nickmoore.me, email me at [email protected], or connect with me here.
Marketing to developers is marketing on hard mode. Developers are notoriously skeptical and bad marketing will turn them into proactive detractors. But successful developer marketing can be transformative. Developers are frequently software buyers, decision-makers, or advisors. Even if someone else makes the final call, the developers get a vote and a veto. Content is a key part of any developer marketing program. We have plenty of tutorials and product updates. They’re essential, yes, but expected — and they rarely help you differentiate. What’s climbing up the ranks in HackerNews? What are developers sharing in Slack? What do developers bookmark, highlight, and reference? Developers have a notorious allergy to bad content, which has made many companies hesitant. But that means the opportunity for you to build and capture influence is wide open. By combining strong opinions with technical acumen, you can create content that earns attention, trust, influence, and eventually, dollars. I've worked with companies like Shopify, Auth0, Retool, Kolide, MermaidChart, Aptible, Authentik, Sym, Ably, Bonsai, and Sourcegraph to ghostwrite for founders, co-write with engineers, and write original technical essays to push important ideas forward while capturing attention and trust. Interested? Check out my site at nickmoore.me, email me at [email protected], or message me here.
• Ideated, wrote, edited, and distributed blog posts, ebooks, white papers, guides, landing pages, and sales copy for audiences of technical executives and software developers. • Re-used and re-packaged content, turning ebooks into blog posts, podcasts into white papers, and webinars into social copy. • Managed relationships with numerous freelancers and agencies. • Interviewed internal and external experts on complex technical topics to support similarly complex content. • Produced and coordinated campaigns involving teams of digital marketers, demand generation marketers, salespeople, and graphic designers. • Edited developer-written content that appeals to technical readers.
• Wrote multiple high-quality, in-depth articles per week from a journalistic perspective. Articles included blog posts, case studies, customer success stories, thought leadership, lists, guides, and more. • Created content strategies for clients of different sizes, from five person startups to billion dollar enterprises. • Produced monthly reports that tracked and analyzed KPIs like organic traffic, keyword positions, and community engagement. • Managed relationships and customer lifecycles with numerous clients. • Pitched ideas, strategies, and campaigns. • Designed and supported production pipelines and editorial calendars. • Applied SEO best practices using tools such as Google Analytics and Ahrefs. • Communicated proactively in a fully remote, asynchronous workplace.
• Created 2-3 articles per week in the forms of technical tips, blog posts, guides, and lists from original reporting, repurposed content, and social research for a targeted audience. • Edited articles about enterprise IT, cloud computing, and virtualization from technical experts for accessibility, standardization, voice, organization, and optimization. • Reported on developments and news in the enterprise software community. • Pushed 175% increase in month over month traffic from targeted audiences. • Earned first page rank for 33% of produced content. • Composed weekly email newsletters with audiences of over 200,000 subscribers. • Managed editorial calendar to consistently deliver articles and initiatives. • Engaged online communities on Reddit, Twitter, and LinkedIn for research and promotion. • Used data analytic tools to study audience’s needs and content’s reception.
• Transitioned copyediting team through editorial changeover. • Copyedited numerous stories and poems.