Hong Kong SAR
International marketing and business development professional whose experience spans professional and financial services. * Results-driven and experienced in managing diverse programmes and projects in Asia and Europe. * Strategic and operational approach: there is a time for considered thought and clarity of direction, and there is a time for simply getting things done. * Working with senior management, I have a strong track record of creating and executing pragmatic initiatives designed to increase revenues. * I do not over-engineer or over-promise. I approach projects in a straightforward fashion: everything should be made as simple as possible, but no simpler. Specialities: * Business development and marketing strategy * Positioning, targeting, pipeline management * Proposal/bid management * Coaching partners for new business generation * Client relationship management * Brand/reputation management * PR/Media relations * Marketing communications * Pricing * Fee negotiation * Client/market feedback * Research and competitor analysis * Leadership and people development
Based in Hong Kong, led the North Asia BD & Marketing team. Helped to drive the firm's BD and marketing strategy and approach to North Asian markets including Mainland China, Hong Kong, Taiwan, Japan, and South Korea. This includes inbound, outbound and local campaigns of BD and marketing activity.
Board Director (Oct '16 - Oct '18) Chair of Hong Kong Chapter (May '14 - Oct '16) Hong Kong Chapter Committee Member (March '14 - May '14) The Asia-Pacific Professional Services Marketing Association (APSMA), is a not-for-profit membership organisation for professional services experts working in sales, marketing and communications in the Asia-Pacific region. APSMA is committed to meeting its members’ needs through personal development, professional development and industry expertise.
Overall responsibility for business development, profile/brand, and marketing communications. Based in Hong Kong, I led the firm's BD and marketing strategy for Hong Kong and Mainland China.
Acting Head of Marketing & BD (maternity cover): Feb '11 - Feb '12 Senior BD Manager: Jun '10 - Feb '11 Marketing BD Manager: Jul '05 - May '10 Marketing Executive: Mar '03 - Jun '05 Business development: targeting, CRM, pricing, pitches and tenders, coaching for new business presentations, BD training and leadership and development. Marketing communications: including brand, profile and reputation, website, legal directories and awards. Development and implementation of the firm’s marketing strategy.