Boston, Massachusetts, United States
Strategic analytics leader with 12+ years of experience translating complex data into practical business decisions. Proven track record of owning end-to-end measurement frameworks, building high-performing analytics teams, and partnering cross-functionally with Product, Engineering, Marketing, and Finance stakeholders to drive actionable outcomes. Strong acumen in advanced reporting and dashboard creation, providing easy-to-understand views of complex data. Skilled at operating in fast-moving, ambiguous environments and communicating quantitative insights to diverse audiences.
Lead a team of data analysts and engineers responsible for building and maintaining data pipelines, measurement frameworks, and executive dashboards spanning marketing, sales, and product performance. Own end-to-end outcomes for measurement and insights, ensuring the team delivers timely, decision-ready analysis that shapes product and go-to-market strategy. Partner cross-functionally with Product, Marketing, Sales, and Engineering to define the correct problem scope, surface tradeoffs, and build a shared understanding of conversion drivers. Established AOP targets and funnel KPIs in collaboration with Sales and Marketing leadership, aligning measurement strategy with business impact. Developed and maintain multi-touch attribution methodologies and dashboards to evaluate marketing performance vs. targets, enabling data-driven budget decisions. Present technical findings to non-technical audiences, acting as a bridge between data and business decision-making.
Developed and led operational reporting and analysis for fulfillment and customer performance across the business. Analyzed conversion lift across business segments to identify opportunities for business growth. Partnered with Engineering, Operations, Planning, and Account Management teams on cross-functional data needs.
Oversaw a $20M annual budget across multiple advertising platforms, while delivering expert in-depth marketing analysis and strategic recommendations to Fortune 500 clients, contributing to 70% overall revenue growth. Managed comprehensive online marketing programs for multiple clients by identifying trends in complex data sets and implementing data-driven optimizations.
Performed statistical inference and quantitative forecast modeling to help inform business areas of growth.