Nick Bashford

Regional Director at Molson Coors beverage company

West Midlands, England, United Kingdom

About

Experienced Regional Director with a demonstrated history of working in the food & beverages industry. Skilled in General management, Sales, Retail, Pricing Strategy, Management, and Account Management. Strong accounting professional with a BA/BSc focused in History/Sports Sceince from Lancaster University.

Experience

  • Molson Coors Beverage Company (15 yrs 7 mos)
    • Regional On Trade Director
      Sep 2016 - Present · 9 yrs 10 mos

    • Regional Director
      Aug 2016 - Present · 9 yrs 11 mos

    • Convenience Controller
      May 2013 - Present · 13 yrs 2 mos

      To create, lead, manage and be accountable for all aspects of the convenience sector • Responsible for setting the sector strategy, aligned with the overall channel strategy and objectives in order to take calculated risks to benefit the business long term. • Responsible for the Customer Business Planning for the sector and in Field contact and execution plan for MSR's, setting priorities for team as applicable • Total accountability for achieving commercial targets for the sector at total level ensuring people and work processes and in outlet tools are aligned and integrated across business • Responsible for driving and winning new business within the channel (s) including contact strategy for existing and new MSR customers. • Responsible for improving Customer and Employee Attitude Survey scores by agreed level in line with company goals. • Managed and coached my account team to Supplier of the year in Nisa 2014 and licenced supplier of the year in Conviviality Retail 2014.

  • Customer Business Manager Travel/Sales Manager South East Foodservice at GlaxoSmithKline
    2006 - 2010 · 4 yrs

  • Sales Manager Impulse, Account Excutive Grocery/Foodservice at Coca-Cola Enterprises
    Feb 2000 - Feb 2006 · 6 yrs 1 mo

    I have had a variey of roles during my 6 years at CCE ranging from Business Development Executive through to a Sales Manager within the Impulse channel.