Los Angeles, California, United States
Creative content creator with a proven track record in content creation, sports marketing, player relations, brand monetization, relationship marketing, and social media marketing. Expert at setting the creative vision for brand campaigns and identifying mutually beneficial partnerships that will help drive consumer awareness and user traffic. Thorough experience in community relations, program development, and event management.
Pretty Nici LLC focuses on fashion, beauty, lifestyle, hair, and e-commerce modeling. Pretty Nici LLC emphasizes representing the underrepresented, working to create opportunities for others who do not see themselves in mainstream content. Simultaneously fills a niche and a gap in the lifestyle and plus-size fashion industries through engaging, entertaining, and informational content promoted via social media platforms Services include (but are not limited to) sponsored videos/posts, product mentions and positioning, brand ambassadorship, product reviews, content creation, event promotion/host, and speaker engagements/panelists. Serves as a go-to for personal and professional brand consulting, leveraging creative vision to create unique branding, content, and storytelling to help drive brand awareness and ROI Key Accomplishments Increased online following via YouTube and Instagram to 40k+ in under two years through participating in social trends and consistent engagement with audiences Grossed over 8.3 million views on YouTube and Instagram through creating, producing, and publishing weekly content. Achieved 742K social media reach via YouTube channel and Instagram accounts (reach is described as how many accounts you have been able to reach via a chosen social media channel) Generated $250K in online sales through YouTube marketing for brands such as Torrid, REBDOLLS, Asoph, T3, Shein, Tidal, etc. Drove 48K unique (net new accounts) on YouTube channel utilizing strategic brand messaging and storytelling Consistently accrued 35K+ monthly views through online engagement Secured sponsorships with several major brands in fashion, beauty, and lifestyle