San Jose, California, United States
- Key stakeholder in our migration from Pardot to Hubspot to scale our Marketing Automation - Manage the Marketing Technology Stack and serve as a main admin on all martech tools - Partner with sales and many teams cross-functionally to ensure that data, lead flow, and all processes are working optimally - Collaborate with product marketing, demand gen, and all other marketing functions on a daily basis to ensure that all tools, systems, and processes are delivering results - Manage Claroty.com and Medigate.io entirely.
- Managed the complete redesign of Claroty.com on a tight 6-month deadline from start to finish. The new website launched in July 2022 and was created from scratch on a new CMS (Statamic), containing 60+ pages. - Oversee Marketing technology stack and make decisions regarding the addition or consolidation of tools. The use of analytics is a big cornerstone to these decisions, proving whether a tool is adding value or not. - Manage Claroty.com and Medigate.io entirely.
- Managed medigate.io entirely and the complete redesign of the website through multiple iterations. - Created a company user group from scratch and managed it post-launch. - Built a company intranet and was the sole manager of the platform post-launch, driving adoption from 50% to 90%+. - Constructed LinkedIn campaigns to target various stakeholders with an ABM approach - Segmented email lists in Pardot to reach prospects and generate pipeline for sales
- Created accounts for hundreds of new clients and users - Handled customer service inquiries for 5+ school districts - Assisted account managers in onboarding 10+ new school districts