New York City Metropolitan Area
Henry Crown Fellow || 2024 Forbes Most Entrepreneurial CMOs || 2021 Adweek Brand Genius || 2021 Forbes Most Influential CMOs || 2021 AAF Hall of Achievement || 2020 Fortune 40 under 40 || 2021 Campaign Top 50 CMO || 2021 Business Insider Top CMO || 2020 AdAge 40 under 40 || 2021 Adweek CMO Award Winner || 2020 AdAge Marketers of the Year
President & CMO of the strategic joint venture between Diageo and Main Street Advisors, leading the growth, cultural relevance, and long-term brand vision for Cîroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila globally. The role combines the operational scale and marketing sophistication of Diageo with Main Street Advisors’ deep expertise in media, music, sport, and entertainment to build spirit brands that move at the pace of culture and resonate with today’s consumers.
• Led the successful rebranding of Hulu with innovative marketing campaigns like Better Ruins Everything and the World Record Egg. • Strategically promoted Hulu's live sports offerings, including the iconic Super Bowl ad featuring Tom Brady. • Developed and implemented brand and culture marketing strategies to enhance Hulu's market presence and engagement.
• Led the integration of social media, influencer, and experiential marketing for Samsung Electronics America's entertainment, sports, and music passion pillars. • Developed strategies to bridge societal gaps and defy barriers using technology. • Achieved significant growth in brand awareness and engagement through innovative marketing campaigns.