New York City Metropolitan Area
Results-driven and mission-oriented senior marketing and communications officer with extensive experience developing and leading multi-faceted campaigns to deliver growth, drive change, establish brands, and protect and build corporate, higher education, non-profit, and health systems, and pharma reputations. Deep expertise in building and empowering diverse cross-functional teams to drive collaboration throughout a matrix organization while fostering critical partnerships across key stakeholder groups. Recognized leadership in marketing, brand, reputation, crisis and issues management, internal and external communications, as well as digital, relationship, and social marketing.
Nicholas Scibetta & Associates is an international communications and branding consultancy based in New York. Founded by Nicholas Scibetta, a communications, branding and marketing executive with 20+ years of experience, NS&A is ready to take your company and brand to the next level. We specialize in Brand Positioning and Communications, Media Strategy/Execution/Training and Issues and Crisis Communications. http://www.scibetta-associates.com/
Mixing Board members form a community of respected leaders who use our experience, expertise and networks to elevate our profession, while collaborating and learning from one another. MB’s community is composed of a diverse collective of experts, including communications executives, CMOs, brand strategists, social and content specialists, community builders, policy veterans and speechwriters.
Member of global integrated marketing, communications, and business consultancy. Partnering with colleagues and clients from around the world to solve modern business and brand challenges across industries and continents.
• Reported to the President and member of the executive management team and university leadership council. • Led university efforts to promote CMU’s visibility as an internationally renowned institution for education and research across communications, marketing, internal, media and external relations, brand reputation and issues management. • Built a newly integrated communications and marketing division. • Oversaw a comprehensive communications and marketing strategy focused on highlighting CMU’s breadth, depth and leadership in scholarship, education and societal impact across diverse audiences. • Drove the development of the President’s thought leadership platform. • Facilitated collaboration among academic and administrative campus communicators and served as the senior counselor to the President and senior leadership. • Led the development and execution of the issues/crisis and media relations/messaging strategy for the successful wind down of CMU Australia. • Launched CMU’s first brand health survey, including Net Promoter Score. • Oversaw the development of CMU’s first university-level AI Positioning Strategy, pillars and message architecture to deepen and expand CMU’s leadership in the space.