Switzerland
I help organizations transform marketing into scalable growth engines by aligning go-to-market strategy, revenue operations, and data-driven execution. Over the past 10+ years, I've partnered with organizations across Biotech, SaaS, Fintech, EdTech, Hospitality, and Automotive industries to accelerate growth, optimize commercial performance, and build the systems that enable teams to scale effectively. My experience spans revenue operations, growth marketing, commercial strategy, and go-to-market leadership, combining strategic thinking with hands-on execution to improve pipeline performance and deliver measurable business outcomes. Throughout my career, I have: 📈 Increased B2B ARR from €220K to €760K within 18 months through data-driven GTM execution 🎯 Built lead management, lead nurturing, and predictive lead scoring frameworks to improve commercial performance 🔄 Led CRM integration and closed-loop feedback initiatives to strengthen Sales and Marketing alignment 🚀 Contributed to M&A due diligence and post-acquisition growth strategies to accelerate growth opportunities 🌍 Built brands, partnerships, and customer acquisition strategies across entrepreneurial ventures and global organizations I thrive in environments where strategy, technology, and commercial objectives intersect, partnering cross-functionally with Sales, Product, Marketing, and Executive stakeholders to translate complexity into scalable growth initiatives. Areas of expertise include: → Go-to-Market Strategy → Revenue Operations & Funnel Optimization → Marketing Automation & AI → Demand Generation & Lead Nurturing → CRM Architecture & Optimization → Marketing Analytics & Attribution → Predictive Lead Scoring & Lead Nurturing → Cross-Functional Leadership Based in Switzerland 🇨🇭 and always interested in connecting with professionals passionate about building data-driven growth strategies and high-performing revenue organizations.
Leading the Marketing Automation and Revenue Operations function for Hamilton Process Analytics, partnering with Marketing, Sales, IT, Product, and Executive stakeholders to strengthen commercial alignment, optimize customer journeys, and enable data-driven decision-making. Key areas of focus include: • Standardizing lead quality frameworks across global Sales and Marketing teams, establishing a closed-loop feedback process to improve campaign effectiveness, optimize lead generation, and increase lead-to-opportunity conversion. • Spearheading the integration of marketing and sales CRM systems to improve funnel visibility, strengthen commercial alignment, and leverage sales insights to inform marketing investment decisions. • Developing and refining a predictive lead scoring model within HubSpot, leveraging behavioral data, demographic criteria, and sales feedback to improve lead prioritization and conversion performance. • Advancing reporting and analytics capabilities through dashboards and performance frameworks that support strategic decision-making and commercial growth. • Modernizing the global customer survey program through scalable feedback and reporting processes that enable trend analysis and drive customer experience improvements.
Provided strategic leadership for Smallpdf's B2B marketing function, partnering with Sales, Product, and Executive stakeholders to accelerate growth and strengthen commercial alignment. Key achievements included: • Served as Interim Sales Lead for 6–12 months, managing a team of three sales professionals while improving alignment between Marketing and Sales to optimize pipeline performance. • Contributed directly to securing the largest B2B contract in the company's history at the time (CHF 50K ARR), representing a fivefold increase over previous enterprise deal sizes through the development of the GTM strategy and enterprise solution approach. • Led cross-functional initiatives involving Content, Product, Design, and Engineering teams to optimize customer journeys and support continued B2B growth.
Drove the growth and expansion of Smallpdf's B2B business through data-driven go-to-market strategies focused on customer acquisition and revenue generation. Key achievements included: • Increased B2B ARR from €220K to €760K within 18 months through continuous optimization of acquisition channels, messaging, and GTM execution. • Developed ICPs and buyer personas using customer insights, sales feedback, and conversion data to improve targeting effectiveness and commercial performance. • Partnered closely with Sales teams to identify high-converting lead sources and strengthen lead qualification frameworks. • Designed and launched Smallpdf's first B2B lead nurturing programs, leveraging behavioral triggers and automated email journeys to strengthen customer engagement and improve lead qualification.
Joined Smallpdf to help establish and scale the company's B2B marketing function as it expanded beyond its predominantly B2C focus. Key contributions included: • Developed and tested go-to-market strategies to identify effective acquisition channels and product-market fit opportunities. • Partnered with Sales teams to establish the foundations for lead qualification, segmentation, and customer targeting frameworks.
[Acquired by Smallpdf in March, 2022] Selected by Smallpdf leadership to support the due diligence and post-acquisition growth strategy for PDF Tools, evaluating commercial opportunities and leading the development of an integrated go-to-market approach following the acquisition. Key contributions included: • Assessed marketing performance, acquisition channels, and commercial effectiveness to identify growth opportunities and support acquisition decisions. • Developed strategic recommendations to leverage synergies between Smallpdf and PDF Tools, accelerating revenue growth and improving marketing efficiency. • Designed a revised go-to-market strategy focused on customer acquisition, positioning, and commercial scalability. • Led the PDF Tools marketing function following the acquisition, executing strategic initiatives aligned with business growth objectives.
Engaged to help B Natural transition from a predominantly relationship-driven commercial model to a scalable digital demand generation strategy during the COVID-19 pandemic, ensuring continued market visibility and lead generation during a period of significant disruption. Key contributions included: • Developed and executed the company's first digital growth strategy, introducing new customer acquisition channels to complement traditional relationship-based sales activities. • Launched thought leadership webinar programs and content initiatives showcasing scientific research conducted in collaboration with universities and research institutions to strengthen brand awareness and market credibility. • Designed and optimized LinkedIn and remarketing campaigns to engage highly specialized scientific audiences • Developed lead magnets and automated lead nurturing programs that strengthened engagement across digital touchpoints and enabled sales teams to prioritize highly engaged prospects.
Co-founded and scaled a luxury travel brand specializing in bespoke East African safari experiences, overseeing brand development, go-to-market strategy, and commercial operations from inception through execution. Key achievements included: • Built the business from the ground up, developing the brand identity, website, customer experience, and marketing strategy to attract high-value international clientele across Asia and Western Europe. • Established strategic partnerships with premium accommodation providers, ground handlers, and local operators to create exceptional customer experiences while securing favorable commercial terms. • Developed and executed direct-to-consumer acquisition strategies alongside traditional partnership channels, helping diversify revenue streams and strengthen brand visibility. • Delivered highly personalized travel experiences for a select portfolio of luxury clients, resulting in repeat business and long-term customer relationships. • Managed all aspects of business operations, including financial planning, customer acquisition, sales, and end-to-end experience delivery.