Greater Minneapolis-St. Paul Area
Sales, marketing, and brand development leader with 10+ years of experience driving growth through retail expansion, product development, strategic partnerships, and integrated marketing. As President of RAZR Ice Augers, I lead sales, brand strategy, operations, and go-to-market execution—expanding the brand to 100+ retail locations across the U.S. and Canada. Passionate about building brands, growing revenue, and combining strategic leadership with creative marketing to drive long-term success.
At RAZR Ice Augers, I lead all aspects of the brand, including sales, marketing, product development, retail programs, creative direction, and daily operations. Over the years, I’ve helped grow RAZR from an emerging brand into a recognized name across the ice fishing industry, expanding its presence to more than 100 retail locations throughout key U.S. markets and Canada. My work spans product positioning, branding, packaging, go-to-market strategy, dealer development, retail growth, and the creation of scalable sales systems designed to support long-term success. I also oversee marketing across digital platforms, retail, trade shows, customer engagement, and branded media while producing marketing assets including video, digital campaigns, educational content, and promotional materials. Representing the brand at trade shows, dealer events, and industry functions has remained a key part of building both brand awareness and lasting industry relationships.
Serve as an elected board member supporting the strategic growth, preservation, and advancement of Minnesota’s fishing heritage through organizational leadership, industry collaboration, and monthly governance initiatives. The Minnesota Fishing Museum, located in Little Falls, Minnesota, is a 501(c)(3) non-profit organization dedicated to preserving the heritage and history of freshwater fishing in Minnesota.
Freelance marketing and creative professional providing branding, content production, and digital strategy services through videography, photography, web development, television, YouTube, and digital marketing. With 10+ years of experience, I help brands strengthen their presence through strategic storytelling, impactful media, and content that drives real business growth.
Founder of TonkaFishing, a marketing and media platform providing strategic marketing, branding, and content services to anglers, fishing guides, and outdoor brands—helping grow visibility, strengthen brand presence, and connect with targeted audiences in the fishing industry.
Marketing Manager for Intech Industries and its portfolio brands—Phantom Lures, WildEar, and Intech—leading brand growth through website redesign, e-commerce development, product photography, video production, marketing campaigns, and strategic angler/shooter partnerships to strengthen market presence and drive sales.