New York, New York, United States
I transform digital visibility into measurable revenue, optimizing the entire customer journey from discovery to conversion. With 13+ years of experience as an SEO and CRO expert, I bridge the critical gap between 'getting found' and driving business through integrated strategies that other marketers often treat as separate domains. My full-stack marketing approach: 🔹 End-to-end customer journey mastery: I identify audience needs before they even encounter a brand, then craft the precise content and experiences that guide them naturally through awareness, consideration, and conversion phases. 🔹 CRO-first SEO: I build strategies where search traffic meets conversion science—optimizing every touchpoint from click to purchase with rigorous testing and data-driven refinement. 🔹 AI-powered scaling: I'm a bit obsessed with leveraging LLMs, predictive analytics, and generative search algorithms to future-proof both rankings and revenue streams. Then I use AI for personalization techniques that most marketers underutilize. 🔹 Full-funnel leadership: I thrive at the intersection of technical excellence and psychology, partnering cross-functionally with product, design, and product marketing teams to align technical SEO, UX, and messaging throughout the buyer's journey. Impact area: ✅ Pre-click to post-click optimization: I design holistic frameworks that capture attention in search results, then continue the conversation through strategic content that matches user intent at each stage. ✅ Monetizing traffic: Converting rankings into revenue through full-scale A/B testing, personalization, and journey mapping that continuously improve performance. ✅ Technicals & content: Executing audits that fix crawlability issues while developing content that dominates both traditional and AI-powered search experiences. Proven results: 🚀 3X Organic Traffic (EdTech) | 2X Conversions (SaaS) | +203% Revenue/Visitor (FinTech) 🚀 AI-Driven CRO: 42% increase in qualified leads by implementing personalized chatbots and dynamic content across entire sites 🚀 Enterprise redesign: 65% faster load times leading to higher search rankings and 27% improvement in sales-qualified lead conversion rate for a B2B SaaS platform serving 200K+ users I'm passionate about connecting the dots between marketing channels and business outcomes. Key Skills: - Advanced Technical SEO - CRO & A/B Testing - Content Strategy & Topic Authority - Cross-Team Collaboration - Data-Driven Decision-Making - Generative Engine Optimization - Global SEO Expansion - LLM Optimization
Own end-to-end SEO and CRO strategy at Plooto, a high-growth B2B fintech, driving 203% YoY organic growth and lifting signups by 53% through full-funnel optimization. Built Plooto’s SEO function from the ground up, aligning editorial, technical, and AI-driven initiatives into a single growth engine. Developed the keyword strategy, led technical audits, and launched content programs that grew pipeline by 30%. Anticipated shifts in AI search and positioned Plooto to win early, growing LLM-driven traffic 200% MoM with AI-optimized content and structured data. Increased featured snippet visibility by 105%, directly improving high-intent traffic to key conversion paths. Managed the marketing engineering team to execute on site architecture, internal linking, page speed, and accessibility improvements. Led the full technical redesign and relaunch of Plooto.com while preserving 99% of SEO equity while unlocking long-term technical gains. Created the roadmap, defined the KPIs, and proved the channel’s value. SEO wasn’t just a marketing tactic—it became a growth lever tied to revenue.
Owned FullStory’s global organic growth strategy—doubling traffic and lifting demo conversions by 30% through intent-driven SEO, technical refinement, and CRO at scale. Built and led a bottom-of-funnel content program tied directly to pipeline. Launched FullStory’s international SEO strategy from the ground up, tripling traffic in key markets through localization and platform-wide enhancements. Scaled a high-velocity experimentation framework across the site—prioritizing impact, speed to learning, and cross-functional collaboration. Result: a 21% lift in trial conversions and a data culture around continuous UX improvement. Drove major technical wins by aligning with product and engineering: reduced load time, improved accessibility, and pushed site speed into the top 1% of SaaS benchmarks. Established clear measurement across the funnel—tying organic and CRO performance directly to business goals and influencing roadmap prioritization.
Built and ran SEO and organic growth for WeWork’s global coding and data science school, Flatiron School. — Executed SEO content efforts across 10 global markets, tailoring keyword strategy for each market, driving a 50% year-over-year organic traffic increase, with traffic tripling in three markets. — Optimized technical SEO for global expansion, implementing hreflang tags, international site structures, and localized indexing strategies, ensuring search engines correctly served region-specific content and improving visibility across 10 markets. — Led Flatiron School’s website redesign through user research, boosting blog visit-to-customer conversions by 328%. — Spearheaded A/B testing initiatives, optimizing conversion funnels, user journeys, and personalizing content and user experiences. — Implemented demographic keyword strategy, generating 41% down-funnel conversion rate for new demographics.
Championed Odyssey’s nationwide SEO content output while building SEO products and publishing tools. — Led product development of in-house SEO content-creation tools, enabling writers to optimize content efficiently. — Spearheaded Odyssey’s efforts to diversify acquisition channels, leading keyword targeting and gap analysis. — Oversaw a team of nine assistant managing editors leading SEO content development across 250 writers nationwide.
Played a key part in Odyssey’s traffic growth, which expanded from 5 million to 70 million monthly pageviews in 1.5 years. — Scaled and managed content efforts, implementing a regional content strategy that was Odsyssey’s largest traffic-growth strategy. — Expanded national content production by 50x within one year through strategic team management and resource optimization. — Implemented writer tools to optimize workflow, reducing time-to-publish and internal dependencies.