London, England, United Kingdom
Entrepreneurial executive with a proven track record in leading sustainable business initiatives for the FMCG, Event and Hospitality Investment Space. Known for establishing profitable partnerships at a local and international level. Expertise in scale up businesses, cross functional team leadership, negotiation, strategic advisory, and global business. Academics: Advocate of academia - BComm Marketing from Varsity College, a Postgraduate BComm Honours In Strat from UNISA, and MBA (Cum Laude) from FT #7 ranked University of Amsterdam (UN SDG Scholarship). Business: Founded a business in a VC Rondebosch classroom for the purpose of creating well paid employment for struggling students like myself. No funding to a now almost R100M/ Year in revenue enterprise: "The Largest By-Volume Hospitality Partner to the World’s No. 1 Rated, Fastest-Growing Event and Festival Destination Globally" Roles: Founder to CEO, and now NED (Non Executive Director) with strategy and mentorship focus. Masters & Post Masters Research areas: Digital products, machine learning and healthcare technologies for complementary and alternative medicine. Passion: Exploring the use of leadership and behavioural psychology to inspire the leaders of tomorrow to secure investment for purpose driven social impact initiatives.
Envisioned, curated, founded, directed and successfully led to become the “The Largest By-Volume Bar and Project Management service provider to the Worlds Top Rated, Fastest Growing Event, and Festival Destination Globally.” Devised future-focused strategies to optimise sustainable business growth at local and international level. Analysed highly competitive market landscapes and customised service offerings accordingly to maintain and increase competitive advantage and demand. • Scientifically reverse engineered the previous hollow trade to embed unseen professionalism attain the strongest possible partnerships with multi-national giants AB-InBev, Halewood International and Redbull Energy. • Expanded organisational growth, created 5000+ jobs and generated almost half a billion revenue while almost attaining title of first Carbon Neutral, Plastic Free Bar Service Provider in the world. (Ref: Steven Burdett, Director, +27 73 906 6676, carbonevents.co.za)
Developed and executed high level, future orientated, turnaround strategies to grow the business, maximise revenue streams, implement cost / expenditure cutting while simultaneously enhancing consumer, shareholder, stakeholder satisfaction and brand equity. • Reshaped effective digital strategy with deep emphasis on enhancing business performance, optimising income analytics, bolstering data acquisition, insights and responsible usage • Successfully partnered our brands with industry leading, multinational corporations including, Corona, Jack Daniels, Absolut, AB-Inbev and Redbull to present our shows. • Showcased some of the worlds best music artists in an exclusive, multigene, production orientated environment, voted within the top 5 Outdoor Music Festivals of Southern Africa for 5 consecutive years. (Ref: Dane Stirrat, Founder, +44 7538 140996, theedenexperience.co.za)
Developed and executed on the founding teams ideological aspirations to become the most plausible and official opposition ever to South Africas largest Music Event. Designed and implemented from start to finish the 3-day, 3 stage, 15 collective, 1 vision, travelling holiday festival experience that prides itself in the involvement of local music collectives only. • Incorporated the largest ever focus campaign on inclusion, diversity, consumer centricity. • Carried out an unrivalled, stakeholder inclusive revenue model that brought our host town, more income in one weekend than any other period throughout the year. • Implemented a corporate social investment and responsibility campaign inclusive of transport, waste and eco-brick initiatives to ensure us the lowest ever industry carbon footprint. (Ref: James De Beer, Managing Director, +27 83 251 3057, smalltownbeat.com)
Envisioned the success of world class brands in developing markets by delivering managed facilitation and growth-focused services for United States based brands through partnership with South Africas leading FMCG import giant and redistributor, Listed Super Group Ltd. • Planned, facilitated, and executed the launch of world’s 2nd largest energy drink brand, Monster Energy, into the South African on-consumption market. • Curated and delivered the necessary, training, human resource management, sales, marketing, distribution, and account facilities for a range of USA based products, to accelerate international brand growth directives by allowing them preferential market access without physical presence. (Ref: Harry Vlavinos, Smooch Inc USA, +1 805 418 7634, sgconvenience.co.za)
Designed, implemented, and managed the strategies, business analytics and engineering advancements specification guidance necessary for the acquisition and appointment of operator contracts to supply staffing, equipment, financial, technological, revenue collection and management services to many major African countries, key South African cities, Governments, and private sector enterprises. • Patent holders of handheld parking and RFID Touch Card technologies in Africa. • Commissioned the ADO “Quick Park” prepaid parking touch card to tens of thousands of motorists across the largest city in Southern Africa. (Ref: Adrian Oosterberg, Group CEO, +27 83 287 6410 / +61 408 401 673, ado.co.za)