Greater Melbourne Area
I bring a decade of software and technology GTM expertise, working across numerous SaaS platforms. Responsible for developing, launching, and scaling go-to-market growth engines that deliver measurable results. I thrive at the intersection of strategy and execution - building revenue engines that scale. My approach centers on data, insights, and industry best practice. I build end to end full funnel GTM strategies that connect brand/product positioning, demand generation, sales enablement, client expansion and partner enablement strategies into cohesive growth systems. I've shifted multiple businesses from outbound and referral-dependent models to scalable, inbound-led demand engines for exit. Deeply experienced in Revenue Operations, I enjoy designing cadences and frameworks that create clarity, accountability, and pipeline velocity across GTM teams. From board-level reporting to granular attribution analysis, I connect marketing activity to pipeline, revenue, and retention with data-driven precision. Core competencies include GTM strategy and execution, RevOps architecture, CRM implementation and optimisation, MarTech stack management, performance marketing, sales enablement, and cross-functional team leadership.
For the past 10+ years, I've been consulting to SME businesses across Australia, helping them build go-to-market strategies that generate sustainable pipeline. There's something genuinely satisfying about working with a business that's struggling to get traction and watching the pieces click into place. That's why I have decided to launch my independent consulting business, Nick Smith Digital. My consulting work has spanned a surprisingly wide range of industries. From commercial and residential construction, trades (electrical, solar, plumbing), sporting clubs, web development and AI services, music instructors, management consultants and more. Every engagement has sharpened my ability to cut through complexity and focus on what actually drives growth. But B2B SaaS is where most of my full-time career (10+ years) has been spent, and where I've chosen to focus Nick Smith Digital. I've worked across the full GTM stack, including strategy and positioning, marketing, sales and RevOps, MarTech and RevTech, and channel partnerships in environments ranging from early-stage start-ups through to enterprise PE-backed businesses. If you're a SaaS founder or revenue leader who needs a senior GTM operator in their corner, I'd love to connect. → nicksmithdigital.com
Lucidity is an innovative Workplace Health and Safety solution. Simplify your Workplace Health, Safety & Compliance with Australia and New Zealand's leading integrated HSEQ software solution. Lucidity has a range of integrated modules customised to meet the needs of your business. Lucidity is an all-in-one software platform connecting on-the-ground workers with management teams through real-time data. The configurable system makes it simple for teams to capture & analyse data. Cloud-based & available on desktop, tablet & mobile – on/offline iOS & Android access. Who Uses Lucidity? Solutions for: Small - Medium - Large - Enterprise. Industries: Construction, Government, Property, Mining, Manufacturing, Renewable Energy, Water + All high risk/onsite industries
The PNORS Technology Group is comprised of four companies: • WilldooIT – Offers integrated ERP products Odoo, TIMMS and TIMMSanywhere, utilising the latest in technological advancements including mobile and cloud-friendly solutions. • Pacific Commerce – B2B EDI trading exchanges delivering procurement automation and supply chain efficiencies to 1000+ clients. Pacific Commerce also supplies and provides software for Product Information Management Software. • Datatime Services – Provides automated data capture and digital conversion, serving a wide range of Government and Retail clients. • Netway Networks – Provides network security, IT support, strategic direction and managed services utilising remote access monitoring for servers and desktops. At the PNORS Technology Group, I manage all companies websites, marketing and lead generation, client communications, content creation, graphic design, advertising and PR.
This is an ad-hoc consultancy role Role; - Creation and management of digital marketing campaign's directly promoting the three business help applications created by Management Partners Alliance. Key responsibilities; - Management and creation of marketing plans across various digital platforms - Apps Marketing - SEO and Keyword analytics research and management - Maintenance of Google ads and PPC advertising