Greater Tampa Bay Area
Performance-driven Ecommerce Launch & Growth Lead specializing in brand strategy, launch execution, and digital optimization. I build and scale ecommerce brands across multiple industries - leading strategy, site builds, CRO, and end-to-end digital operations for high-growth portfolios. I’ve contributed to the development and launch of brands including Grüns, Nütrops, Immün, and Jüced, managing everything from Shopify builds and offer strategy to user experience design, merchandising, and post-launch optimization. My expertise spans Shopify management, conversion rate optimization, offer testing, customer journey design, and digital merchandising. I excel at creating high-performing storefronts, architecting seamless pre-purchase funnels, and driving growth through cart and post-purchase upsells. I bring both strategic oversight and hands-on execution - whether developing site layouts, optimizing buy-box performance, conducting CRO experiments, or leading cross-functional launch workflows. Backed by a strong foundation in analytics and product strategy, with certifications in Data Science and AI Fundamentals, I leverage a test-and-learn approach that turns insights into measurable revenue impact. I’m experienced with A/B testing, automation, and customer lifecycle optimization, utilizing tools such as Shopify, Rebuy, Skio, Klaviyo, Aftersell, and Shopify Flow. My strength lies in bridging product management, operations, growth strategy, and analytics - ensuring every initiative, from offer optimization to full brand launches, is scalable, data-driven, and positioned for long-term success.
• Lead end-to-end eCommerce product launch strategy and execution, building Shopify storefronts, buy boxes, and landing experiences from concept through release • Own post-purchase upsell, cross-sell, and retention strategy using Shopify Flow, Skio, and Aftersell to increase customer LTV. • Build and manage launch-ready Shopify environments, including backend configuration, theme architecture, and conversion-focused page development • Direct A/B testing strategy across landing pages, buy boxes, and post-purchase offers to optimize launch performance and conversion • Design and scale high-performing landing pages for paid acquisition, supporting new product and variant rollouts across the funnel