Nicholas Lord

Co-Founder & CEO @ NOCAP Sports | The Business of College Sports | Revenue Generation | NIL

St. Petersburg, Florida, United States

About

I started my first business as a college freshman. I've been building ever since. Today I'm the Founder & CEO of NOCAP Sports, the infrastructure company behind college sports' commercial transformation. We partner with 60+ university athletic departments to build the revenue systems, brand partnerships, athlete marketing, and fan ecosystems that this industry has never had. College sports is a $25B+ industry running on a business model that was built for a different era. Revenue sharing is here. NIL is permanent. The schools that build real commercial infrastructure around their programs will thrive. The ones that don't will get left behind. NOCAP is building that infrastructure. If you're a university leader, brand partner, or operator who believes college sports deserves better infrastructure, I want to talk to you.

Experience

  • Co-Founder & CEO at NOCAP Sports
    Jul 2020 - Present · 6 yrs

    Your Trusted Partner in The New Era of College Sports. The commercial infrastructure layer connecting universities, brands, alumni, students, fans, and athletes into a single ecosystem built to generate revenue for everyone in it.

  • Creator & Author at The Long Game
    Nov 2025 - Present · 8 mos

    A raw and authentic look at the business of sports, startups, and the culture that fuels them - real insights from someone building and playing the long game firsthand.

  • Student Athlete at Gettysburg College
    Sep 2016 - May 2020 · 3 yrs 9 mos

  • Co-Founder at MusiConnect
    Dec 2016 - Aug 2019 · 2 yrs 9 mos

    Digital platform that allowed musicians to curate content for their biggest fans and connect with local musicians

  • Intern at PFM
    Jun 2018 - Aug 2018 · 3 mos

    Helping clients access capital for their projects through multiple tools including municipal bonds, bank loans, state and federal loan programs, public-private partnerships and other options which may not require borrowing such as grants or pay-as-you-go sources.