Los Angeles Metropolitan Area
Selected Achievements: • Successfully grew planthouseaesthetic.com from 210 to 5606 visits per month - 02/01/2022-06/30/2022. • Received recognition from the Senior Director of Customer Experience for his submission to Comcast's "My Idea" employee competition. Nicholas created an app simulation that would save the company an estimated $1mm per year for every 92 failed SIK installs it prevented on a daily basis, nationwide. • Sold over 1100 Medicare advantage policies in 2 1/2 years and achieved "Senior" title at Boost Health Insurance. • Top 5% of all Comcast Customer Service Center Sales Consultants in his region for Performance Period 1 2014. Nicholas Holt is an SEO specialist with 2 years of experience in digital marketing and a strong, 7-year background in consultative sales. Mr. Holt is a process optimizer that is constantly in search of a better way. This knack for systemizing and optimizing lured him to pursue marketing. Lacking the time and money for college, he started educating himself in his off-hours and building his own projects. After learning to sell high-ticket construction projects, he imagined the amount of revenue digital marketing strategies could bring to the construction companies he worked with. Eventually, he convinced Omega Home Remodeling to allow him to build their site and add SEM to their marketing efforts. Although the campaign was cut short and never made profitable, he was hooked. Soon after he built an e-commerce brand to $500 in revenue/month. After deciding the site couldn't be made profitable without a considerable investment due to COVID stalling imports from China, he decided to scour the internet for ideas. He focused on finding a digital marketing business model with recurring, passive revenue that wasn't reliant on physical fulfillment. After heavily researching the blogging industry, he built www.planthouseaesthetic.com. Working day and night he created a content strategy and learned the necessary SEO to start ranking. After 14 months of content creation and SEO optimization, the site is now rapidly growing. Most recently experiencing a 92.8% CMGR from January-June, 2022. The website has now eclipsed 6,272 visitors and 8,141 pageviews in the most recent 30-day period 06/06/2022-07/06/2022. Nicholas specializes in: • SEO Strategy -> On-page & Off-page SEO • Google Analytics & Google Search Console • Keyword & Competitor Research • Training Content Writers • Data Analysis & KPI Tracking • HTML, CSS, & WordPress Nicholas Holt can be reached at [email protected] or 217-766-1443
Website creation, optimization, and analysis. Directly responsible for site growth. • Creating SEO strategy, optimizing technical, on-page, and off-page. Leveraging meaningful KPIs, data analysis, and organic outreach to content creators to grow from 210 visitors in February 2022 to 8728 visitors in July 2022. Leveraging other sites’ visitor data to create a sigmoidal growth model, using this to better understand, predict, and plan site growth. Creating a focused and effective SEO content strategy and schedule to meet long and short-term KPI goalposts. Training the site’s full-time writer in On-Page SEO and competitor content analysis • Making use of Google Analytics, Google Search Console, and Ezoic Big Data Analytics to grow traffic. Increasing EPMV from $6.91 in February to $9.54 in June. June Revenue was $53.46 with month-over-month revenue growth of 108% from May to June. Using Ezoic’s platform, optimizing placeholders, implementing Ezoic's AI, and setting up ad mediation between Google Adsense and Ezoic. Re-optimizing existing articles using first-party site data and submitting sitemaps and indexing requests using GSC and Bing Webmaster Tools. Performing technical SEO site audits and optimizations. Creating a custom website dashboard complete with growth projection charts and meaningful KPIs. Successfully led the site from nearly no traffic to a revenue-producing asset in 5 months. • Finding relevant & rankable keywords, competitor domain analysis, and driving article production for keywords that pass inspection. Editing content to increase article quality and the ranking ability for targeted search queries and adjacent keywords. • Improving writer output from 3-4 articles per month, when first hired, to 9 pieces of high-quality SEO content each month. *Continued on Resume Linked to Profile*
Sale of Medicare plans, optimization of agent workflow, and assisting the marketing dept. • Creating a step-by-step guide for creating and testing Facebook ad campaigns by distilling concepts from the Mint CRO course. Collaborating with the head of the marketing department to identify and develop my own data analysis skills. Learning SQL (intermediate) and advanced Microsoft Excel skills (vlookup, pivot tables, macros). • Collaborating with the developers of Total Lead Domination (CRM) to identify bugs and fit TLD’s UI to our company and agent’s needs. Providing actionable feedback on layout, CRM functions, and agent workflow. Advising on the integration of Balto Real-Time Guidance AI with our existing sales agent call flow. Regularly providing actionable insights to streamline workflow and improve the software’s ability to accurately track our agent's script compliance. • Averaging 40 policies per month. Selling 150+ Medicare Advantage policies during Medicare’s AEP 2020 & 2021. Maintaining health and life insurance licenses in over 20 states and appointments with Anthem, Humana, United Healthcare, Aetna, Allwell, and Wellcare. Earning Senior Agent, selling over 1100 policies in the last 2 ½ years, and generating an estimated $660,000 in gross revenue for the company during this time.
Selling and marketing high-ticket residential construction projects. • Building www.omegahomeremodeling.com with WordPress, writing website copy, and running a lead generation. I used tools such as WordPress, Call Rail, and Google Ads to drive leads to the company’s in-house tele-canvasser to set appointments. • Consultative Sales: 12-step one-call-close selling model. $30,000-$100,000 in revenue generated monthly. Identifying tangible value and urgency to persuasively communicate the need for roofing, coating, and windows. Overcoming objections, negotiating, and closing.