Nichita Herascu

Creative Designer @ Ogilvy Romania

Bucharest, Bucharest, Romania

About

As a graphic designer based in Bucharest, Romania, I love using my creativity to help brands connect with their audiences and build strong communities. My specialties include branding, label design, motion design, UI design, creating promotional materials, and managing social media presence. I also enjoy working on personal projects like designing posters for theater plays or movies, using the Adobe Suite to bring my ideas to life. I'm also excited to be learning front-end development and web design, dabbling in HTML, CSS, JavaScript and their frameworks. I'm passionate about what I do, and I'm always looking for new opportunities to put my skills to use. If you're in need of a designer for a project, or if you're looking for a new team member, I'd love to chat and see if we're a good fit! I am open for both long term projects and one time projects.

Experience

  • Junior Art Director at Ogilvy Romania
    Apr 2024 - Present · 2 yrs 3 mos

  • Brand Designer (Art Direction) at NOS PRAESENTI
    Nov 2022 - Jan 2024 · 1 yr 3 mos

    Responsibilities: - Conceptualized and developed unique brand identities for diverse companies spanning industries such as HoReCa, Finance, Wholesale Beauty, and more. - Utilized the Adobe Suite to craft visually compelling design solutions, encompassing logos, graphics, and marketing collateral. - Executed end-to-end website design and development on platforms like Wix, creating user-friendly, responsive websites for clients. - Applied 3D modeling skills to enhance visual appeal, incorporating 3D elements into web design and promotional materials. - Demonstrated expertise in video editing and graphics creation, producing engaging video content to enhance brand presence. - Devised effective social media strategies and creative directions to boost clients' online visibility and engagement. Achievements: - Successfully collaborated with numerous brands, elevating their brand identities and establishing a strong online presence. - Designed and launched fully functional websites for brands like Vertizon, showcasing products and services effectively. - Contributed to enhanced market recognition and customer engagement through visually appealing and informative video content. - Fostered growth and engagement on social media platforms, aligning brand messaging with target audience interests. Notable Clients: - Olympia - Buongiorno - Overti - Ramuki - Green Cola - Meygu - Dogu This role required a dynamic skill set encompassing branding, web design, 3D modeling, video editing, and social media strategy. It involved problem-solving, creative thinking, and a dedication to boosting clients' online and offline presence.

  • Brand Designer at INOVEO Consultants
    Oct 2022 - Nov 2022 · 2 mos

    Clients: Romgaz, Hercesa Stellaris, Lyset, Novak Life.

  • Graphic Designer (Art Direction Focus) at Freeways Global
    Oct 2021 - Oct 2022 · 1 yr 1 mo

    As a Creative Designer, I have played a key role in solving the following issues: - Creation of promotional materials, by using my knowledge and skills in graphic design to create visually appealing and effective designs that effectively communicate the message and values of the company. - Creating graphic elements by operating in Adobe Photoshop, Adobe Illustrator, Adobe XD, to ensure high-quality and visually stunning designs that help to promote the brand. - Designing interface elements for the website, e-shop and backoffice, using Adobe XD and Adobe Illustrator, to create visually appealing and user-friendly interfaces. - Acting as an art advisor, providing guidance and input in important decisions related to the graphic image and the Freeways Global brand, to ensure that the visual identity is consistent and effective. - Composition of presentations, in PowerPoint and Illustrator, which serve as material for webinars, business presentations for both company partners and clients, to effectively communicate complex information and ideas. The experience I gained from this job includes: - Contouring the personality of an improvised brand, by working closely with the team to create an effective visual identity that effectively communicates the message and values of the company. - Working inside a multinational company, which allowed me to gain experience in working with a diverse team and understanding the needs of different cultures and audiences.

  • Junior Graphic Designer at Cromatic Studios
    Jul 2019 - Aug 2021 · 2 yrs 2 mos

    As a Junior Creative Designer at Cromatic Studios, I gained valuable experience working on a wide range of projects, including branding, motion design, graphic design, and web design. I had the opportunity to work closely with a team of experienced designers and learn from them, as well as taking on a number of responsibilities of my own. My time at Cromatic Studios allowed me to develop my skills in motion design, brand design, and graphic design, as well as dabbling with web design. It was a great opportunity for me to grow as a designer and artist, by learning the basics and getting my hands on real-world projects. During my time at Cromatic Studios, I was able to contribute to the success of several brands by: - Helping 3-4 brands find their identity and establish a strong visual identity - Designing branding materials such as logos, brochures, and marketing materials - Creating visually appealing and effective label designs - Developing and implementing social media strategies to increase brand awareness and engagement - Designing posters and promotional materials for events and exhibitions - Creating dynamic and engaging animations and videos using motion design - Collaborating with clients to understand their needs and provide tailored design solutions. Some of the clients that I have had the opportunity to work with during my time at Cromatic Studios include Concept X, Esenca, Kastel Estate, Pandora, North Point, Land Crosspoint, Cuantic Partners, Rompetrol Crosspoint, Microsoft, Techventures Bank, and Mobiup. Overall, my time at Cromatic Studios was a valuable learning experience that helped me to develop my skills as a designer and artist and to grow my portfolio, but also helped brands achieve their goals and communicate more effectively with their audience.