Chișinău, Moldova
Product Manager with more than six years of experience creating digital products for FMSG, tech and fintech, crypto, web3 startups. I use the data from user testing as a foundation for my hypothesis testing and product development. Attracted $40k worth of investments for my initiatives and products at the MVP stage.
- Marketing Strategy Development: Responsible for developing and implementing the company's online marketing strategy. This includes market analysis, defining the target audience, setting goals, and planning marketing campaigns. - Online Channel Management: Responsible for managing all online channels of the company, including the website, social media platforms, email marketing, content marketing, and other digital channels. This involves content development, launching advertising campaigns, optimizing performance, and analyzing results. - SEO and Content Optimization: Developing and implementing search engine optimization (SEO) strategy to improve the company's visibility in search engines. This includes website optimization, keyword research, competitor analysis, and monitoring performance metrics. - Advertising Campaign Management: Planning, launching, and managing advertising campaigns on various online platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others. This involves creating ad content, setting budgets, optimizing performance, and analyzing results. - Data Analysis and Reporting: Monitoring and analyzing the effectiveness of marketing campaigns using various tools and analytics platforms. Providing reports on results and offering recommendations for optimizing marketing efforts. - Team Coordination: Managing and coordinating the work of the online marketing team members. This includes task allocation, employee training, performance evaluation, and fostering skill development. Market and Competitor Research: Tracking industry trends in online marketing, analyzing competitor actions, identifying new opportunities, and developing recommendations for improving marketing strategies and tactics.
Product Manager three separate blockchain projects with the overall budget of $500K: Сrypto Exchange, Сentralized Wallet App and AI Bot * Formulated the project backlog and task priority. * Introduced new accountability methods, created MVPs, roadmaps and oversaw hypothesis testing. * Held briefings and presentations for developers, stakeholders and potential investors. * Conducted A/B testing, market research and found starting investments for new initiatives. Communicated with our international teams and developers on company practices and teamwork standards.
- Participated in the product development from the prototype stage to the initial investment phase of $100K. - Coordinated marketing campaigns from the idea conception to implementation. - Worked with the creative department on packaging and social network promotions. - Communicated with potential clients, market research. - Created a unified client base. - Negotiated with vendors, sports venues, freediving coaches and pools on implementing and testing the productю - Helped with the development of product identity.