Chişinău, Chișinău, Moldova
Think creatively, act strategically — the key to realizing your dreams
Built and scaled a full growth system for a gaming product across paid UA, influencer marketing, and in-house creative production. Managed 300+ creatives monthly, running high-volume testing and continuous funnel optimization. Scaled advertising operations to $250K+ spend and generated $700K+ revenue through performance-driven iteration and creative optimization.
Led marketing strategy and execution for Steam game releases across 100+ titles. Designed and implemented launch and growth strategies covering store positioning, wishlist growth, and post-launch optimization. Managed a 5-person marketing team (designer, motion editor, marketing assistants), coordinating full creative production and campaign execution. Improved conversion and visibility across multiple releases through structured, data-driven launch systems and continuous optimization.
Built and scaled gaming communities into growth channels. Grew Discord to 30,000+ members, TikTok to 90,000+ followers, and Instagram to 20,000+ followers. Organized tournaments, creator collaborations, and live events that consistently drove engagement and organic distribution across platforms.