Germany
Responsible for driving global multichannel initiatives after serving as Country Marketing Director in Italy. 20+ years of experience leading brand strategy, trade marketing, digital innovation, and team transformation in international B2B environments. Proven track record in launching and repositioning brands, developing high-impact POS concepts, optimizing marketing operations, and managing teams within matrix organizations. Strong leadership, results-driven, budget-oriented, with an analytical mindset and creative execution.
Led Italian marketing, ensured alignment with Sales, Product, Procurement, and international Strategic Marketing and MarCom teams. Managed brand image and communication standards across all channels Planned and executed national events and roadshows, boosting brand engagement Coordinated the developement of channel marketing assets to support 360° marketing mix activation
Reorganized marketing department and defined new specialist roles Introduced marketing operations for faster and more reliable execution Managed project timelines and internal alignment
Led ATL and BTL communications strategy and execution Introduced consistent branding and material standardization Strategized, implemented and monitored the online presence Introduced inbound marketing, content strategy, multichannel campaigns Strengthened brand awareness across digital channels
Led digital/IT projects for VISA, Santander, and public pension funds
Developed front-end interfaces for TELECOM TIM and corporate intranet platforms
Digital Marketing lecturer for post graduate program at Università di Pisa.