Greater Valencia Metropolitan Area
Sport is one of the largest learning markets in the world. WeaselsFC is teaching everyone to read the game. Starting with football, it is a training app for players, infrastructure for clubs, and like Duolingo for fans. 3x technical founder. Coached football in the US and Canada for 15+ years; played semi-professionally in the US. Studied coaching methodology at FC Barcelona and Legia Warsaw. Moved to Spain in 2022; daughter at Levante, sons competing weekly against Valencia, Villarreal, and Elche in Valencia youth football. Author of The Weasel Way: Intelligence Wins, which establishes SRAE (See-Read-Adapt-Exploit) as a framework for training football decision intelligence. Past VP Strategy & Corp Dev, Mobify: Led strategic partnerships with Google and Salesforce resulting in the company's acquisition by Salesforce. Co-Founder & CEO, Donde: Built the platform for mobile location marketing; acquired by Mobify. Investor: Managing Director at Frazee Firth Ventures, early-stage investing
Sport is the largest learning market in the world. WeaselsFC is teaching everyone to read the game. For players it is a training app. For clubs it is infrastructure. For fans it is like Duolingo.
Angel investment vehicle: Contractually (acq COUP), Headphones.com, Proxxi, PullRequest (acq Hackerone), Alvin Finance, Hunt Club, Highline Beta Fund, Recital, Faraday Bicycles (acq Pon Hldg)
Capital markets infrastructure As Chief Revenue Officer from July 2017 to July 2018, I helped close seed financing, built the initial brand, signed early customers, recruited a professional CEO with capital markets experience, and helped close our Series A financing.
October 2016 - April 2017 VP Strategy & Corporate Development Expanded partnerships with Google and Salesforce Commerce. December 2015- September 2016 VP Platform After Mobify's acquisition of Donde, I assumed the role of VP Platform, reporting to the CEO. This strategic leadership role touched many aspects of the business and was instrumental in transforming the company into a SaaS platform. - Working on market strategy together with customers, prospects and our sales, marketing and customer success teams - Guiding and growing our platform capabilities for serving mobile customer engagement - Extending the platform ecosystem to help us partner with complementary vendors (beacons, loyalty, POS and more) and evaluate new features for building or buying - Owning strategic relationships with 1st party mobile platforms - Apple, Google and Facebook