United Kingdom
Founded and ran JOE.ie & Her.ie in Ireland & JOE Media in UK incorporating the media channels JOE, PoliticsJOE, FootballJOE for 10 years. They continue to thrive and are seen by millions of people each month. Now Founder & Owner of London Head Quartered , Fabric Social, the multi award winning Social Media agency, currently the retained agency partner for Vodafone, Sky, Subway, Currys, Mars Inc, Morrisons, Nandos, Holland & Barrett, Autotrader, Britvic, Andrex, Kleenex, and many more global brands. In 2025 was the winner of Best Large Agency at the 2025 Global Social Media Awards, Best large Agency at the UK Social Media Awards, the winner of a Cannes Lion and over 20 other awards at the UK, European or Global level. Fabric Social was also independently named by The Drum as the No 1 performing social agency in the world. Fabric has a team of over 110 people across London, Dublin, Amsterdam, Berlin and Chicago. Fabric Social was fully acquired by the world’s largest Marketing company, Publicis Groupe in April 2026. Niall also owns & created a number of sports focused media brands including ProjectFootball, BallCarrier Rugby & All Irish Sport.
JOE.co.uk was launched in the UK to carry some of the Irish success of the brand across seas. The brand provides British men with news and entertainment on sports, lifestyle, fitness & health, music and much more. Since launching, JOE.co.uk have grown a huge social following of over 12 million, with over 6 million unique visitors each month.
We are one of the largest male focused publishers in the UK with a following of over 12 million across Facebook, Instagram & Twitter. Football, fitness, food, music, movies, money, politics, parody & podcasts.