Ho Chi Minh City, Ho Chi Minh City, Vietnam
I am a communication professional with a management mindset, with 3+ years of hands-on experience across publishing, media, music and cultural events, FMCG, beauty, and interior design. I am especially interested in turning ideas into projects that can operate in the real world — with clear direction, relevant content, strong team coordination, and measurable results. I work in a full-stack communication capacity, meaning I can contribute across the entire project lifecycle — from research, planning, client liaison, IMC, and cross-functional coordination to detailed execution oversight. My business management background helps me see the bigger picture, while my multimedia communication expertise allows me to directly handle concrete deliverables. My path has taken me across multiple roles: from intern to Communication Lead & Project Executive, from author/publishing project lead to startup founder and freelance creative lead. Working across industries, business models, and overlapping scopes has trained me to adapt quickly, perform well under pressure, and maintain steady performance in fast-changing environments. My experience is tied to tangible results. At AZ Vietnam, I published 3 solo-authored books and contributed to 6 co-authored projects, including one title that sold nearly 100,000 copies and remained in the Top 10 best-selling titles for 2 consecutive years. At P MEDIA, I progressed from intern to Communication Lead & Project Executive, directly managing personnel, coordinating multiple teams, working with both local and international clients, and becoming the sole executive on the company’s first international project, which also became the highest-revenue project of 2025 for the communications department. Alongside that, I am the founder of 5P Creative Hub, a project that grew from a university capstone into an operating media, event, and creative venture. There, I have been involved in positioning, fundraising, communication, operations, finance–legal coordination, and relationship management. Freelance work has also been an important part of my journey, with projects in branding, visual direction, communication design, and on-site content production for Dream Factory, HỒI 25, and Le Hong Phong Festival. I am best suited to roles that require someone who can both plan strategically and execute directly — turning ideas into structured projects that deliver real results.
At AZ Vietnam, I work across both the creative and operational sides of publishing — from writing and content development to author collaboration, project coordination, and launch communication support for new titles. - Led publishing projects from manuscript development to release, including editorial coordination, author collaboration, and cross-department coordination. - Contributed as both a solo author and co-author, while also supporting content and communication assets for book and media campaigns. - Published 3 solo-authored books and co-authored 6 additional book projects. - Contributed to a project that sold nearly 100,000 copies and ranked among AZ Vietnam’s Top 10 best-selling projects for 2 consecutive years. - Produced content and campaign assets that helped build social platforms with 100,000+ followers.
I founded 5P Creative Hub and developed it from a university capstone into a startup operating in media, events, and creative services. In a lean startup environment, I was directly involved in everything from strategy to operations and business development. - Built the venture from concept to real-world operations, leading positioning, pitch deck development, fundraising, and go-to-market foundations. - Coordinated cross-functional operations across IMC, business operations, finance, legal, CRM/client liaison, and content production. - Secured VND 50 million in funding, transforming the project from an academic model into an operating business. - Built an ecosystem of 12 business clients and 800 creators within the platform network. - Generated VND 100 million in Q4 revenue and delivered 3,000 content outputs for the community. - Completed a successful equity transfer / M&A transaction for my ownership stake.
I joined P MEDIA as an intern and quickly advanced to lead the communications department and manage multiple projects across content, integrated communications, events, client liaison, and cross-functional collaboration. - Worked across the full project cycle, from content production and communications planning to event execution, post-by-post rollout, and stakeholder coordination. - Contributed to projects in music and cultural events, education, FMCG, and interior design, while also managing personnel and multi-team collaboration. - Served as the sole project lead for the company’s first international assignment, including direct client communication and on-site execution in the client’s country. - Managed and helped deliver the highest-revenue project of 2025 for the communications department.
Alongside my in-house roles, I also took on freelance projects in the concert and festival space, focusing on branding, visual direction, communication design, and event content production. - Co-developed the brand identity system, visual direction, and communication assets across digital platforms, printed materials, and live event spaces. - Worked flexibly across different roles depending on project needs: creative lead, designer, and photographer. - Built the branding and visual communication system for the Dream Factory concert series across 10+ shows, averaging 1,500 attendees per night. - Provided photography coverage for violinist Pham Dinh Minh at other events where he performed.
Creative Director for HỒI 25, a music festival with 1,000 attendees organized by Nguyen Huu Huan High School. Alongside my in-house roles, I also worked on freelance concert and festival projects, focusing on branding, visual direction, communication design, and event content production. - Led the creative planning process to build the identity system, visual direction, and communication assets across digital platforms, printed materials, and live event spaces. - Supported the development of the communications plan and supporting activities for the campaign.