Da Nang City, Vietnam
More than 4 years of working experience in Marketing. I want to contribute & execute Marketing campaigns -> Bring Profits & Optimize Cost for Company. In next 2 years, I'll become a major contributor and bring the business to International. In next 5 years, I can take on higher positions - willing to work domestically and internationally for developing, expand markets & increase profits for Company. Life style: "Keep Calm and Try Your Best"
■ Founded and managed an industrial laundry business serving hotels (2–4 stars), serviced apartments, spas, gyms, and restaurants. ■ Oversaw end-to-end company operations including sales, marketing, HR, accounting, logistics, and technical maintenance. ■ Led a 10-person team across 3 shifts/day, built clear job descriptions, shift schedules, and accountability systems to ensure smooth operations. ■ Recruited, trained, and motivated staff to maintain productivity and service quality. ■ Designed pricing structures, discount programs, and customer retention policies for B2B clients. ■ Built and executed brand identity, marketing plans, and sales funnel (fanpage, telesales, client proposals, Zalo outreach). ■ Directly negotiated and secured long-term contracts with hotels and hospitality clients. ■ Managed financial tracking, cost control, and performance analytics to optimize operations. ■ Personally handled machine maintenance and workflow troubleshooting when needed. ■ Scaled monthly revenue to 420 million VND within 4 months, reaching 50% production capacity. Key Achievements: • Built a fully functioning industrial laundry business from zero. • Structured and led a 10-person team with 3-shift scheduling and clear KPIs. • Achieved 420M VND/month in revenue after 4 months of launch. • Partnered with over 20 hotels and hospitality businesses across Da Nang. • Combined marketing, sales, and operational leadership into a scalable business model.
◾ Collaborated with agencies to organize events & product displays at NovaWorld Phan Thiet. ◾ Conducted project analysis, tracking, optimization & innovation. ◾ Handled paperwork & administrative tasks assigned by the Marketing Director. ◾ Key Projects: Miss Grand Vietnam 2024, Fireworks, Summer Fest 2024 (Hương Giang, Hurrykng, Ưng Hoàng Phúc).
◾Managed POSM planning, activation campaigns & execution. ◾Conducted sales & marketing data analysis to build effective promotions. ◾Developed & executed display programs to enhance brand visibility. ◾Achievements: Increased revenue by 1.5x (Klairs), 4x (Dr.G), 2x (Nacific, Nature Republic) in 2023. Improved product visibility by 1.5x.
◾ Managed POSM, developed brand activation plans & monitored marketing performance. ◾ Built and maintained partnerships with Guardian, Nike, and Livewell. ◾ Oversaw promotional programs and brand activation activities. ◾ Analyzed sales data to optimize marketing effectiveness. ◾ Achievement: Increased revenue from $60K to $194K per month within three months.
◾ Executed digital marketing campaigns & brand activation initiatives. ◾ Managed and monitored multi-platform campaigns (Facebook, Google, Zalo, Adnetwork, etc.), provided performance reports, and optimized efficiency for budgets ranging from $3,600 to $48,000. ◾ Collaborated with key clients: Nova Consumer Group, FE Credit, VPBank, Thien Long, and Orion.