Vietnam
- Build, execute IMC plan and control marketing budget ;- Lead Digital Marketing team with 5 members by controlling quality of all communication channels: social media, mobile app, website, OOH, live commerce, digital signage and design;- Make monthly data analysis report based on AI camera system and other sources (event’s data, mobile app);- Prepare market research brief and plan to meet customer’s demand- Co-ordinate with Sales team and other departments to push mall traffic and tenants’ sales. - Remain communication and operation for e-commerce and membership program
- Execute marketing plan with Digital team;- Lead and manage KPI & budget of online advertising on multi channels (Facebook, Instagram, Youtube, GDN, ADX...);- Lead marketing and development of mobile application in AEON MALL Hai Phong Le Chan; - Manage social media agencies related to content, design, TVC...- Prepare and follow document progress with related vendors and agencies, also keep track document in team;- Other assigned task: Work with internal communication team for team building and other activities for BOM of AMHPLC.
Teaching in Digital Marketing subject
- Support Director in preparing material for pitching with clients - Plan digital marketing strategies by using tool (Facebook ads, Google Adwords, Tiktok ads...) to attract customers and push sales - Plan marketing content strategies to gain customer's awareness of product/service - Prepare email marketing following client's requirements - Work with designing team to create related publication - Report, check and take over client's work and contract - Lead of 15 members in digital marketing team
1. Graphic designing - Designing and maintaining VJU brand image - Designing monthly internal e-newletters - Designing publication for PR, communication and branding activities for VJU (including banners, backdrops and other publication as assigned) 2. Content creating - Establishing content review process for VJU Homepage and social media accounts (Website, Youtube, Instagram, Facebook) - Creating videos/photos for the branding of VJU activities - Supporting to create viral contents on media platforms - Supporting team to hold events internally and externally for branding of VJU
1. Online Advertising (ads) - Running online advertising on Facebook and Google Adwords - Reporting ads index to analyze the quality of advertising 2. Content creating - Creating content for adverstising - Building content for maintaining brand which includes attached publications