Ho Chi Minh City, Vietnam
I have over 13 years of experience in education management, student recruitment, immigration and marketing for public and private sectors. With my experience as an international student in the US and Canada and also working in this industry for a decade, I have an extensive knowledge of the education system and immigration in North America and a sound knowledge of the Australian education system. My marketing and interpersonal skills have helped me gain trust from customers and team members. I've sent thousands of Vietnamese students to Canada, US and Australia and also supported and assisted numerous of them immigrate to Canada via Express Entry and many Provincial Nomination Programs. My knowledge of Canada immigration is built through my own experience and from 7 years living in Canada and working in this market. I have experienced working for both institutions and agency and gained insights/understanding from both perspectives. I've never stopped learning and always love to gain more knowledge in this industry; that's why I pursued a Master of Education Management and then a TESOL. I love my job, I love public speaking, I love traveling and I love to solve every issue that my team members and my customers bring up to me.
Managing student recruitment activities and supporting the institution’s overall engagement in Vietnam and across Southeast Asia. Creating and implementing Southeast Asia market strategy, monitoring results and adjusting the tactical plan to ensure optimal outcomes, working with key stakeholders in the United States, developing and maintaining high level relationships with new and existing partners across SEA.
I manage a sales team of 8 in HCMC, 3 in Hanoi and a marketing team of 3 to increase branding reputation for the company as well as increase the number of students coming to Canada. I utilize my social marketing skills to acquire numerous leads and turn many of them into actual customers. I travel to Vietnam twice per year to lead seminars in cities across the countries including HCMC, Hanoi, Hai Phong, Can Tho, Da Nang... I've helped many students/professionals and their families successfully immigrate to Canada through Express Entry and investment programs. - Manage Facebook campaigns to get leads for sales team: monthly leads increases from 30 to >500 at minimal budget - Conduct seminars in different cities to recruit students: maintain a rate of 10-15 contracts/month compared to only 1-2/month in the past - Lead and train marketing & sales teams (e.g. visa knowledge of Canada, US, Australia, school updates, marketing skills, presentation skills...), provide direction, guidance and problem-solving - Analyze customer, current market conditions, and competitors - Initiate new approaches, marketing strategies and year plan for company including social networks, print and activities - Oversee the work of graphic designers and print vendors in production of printed materials and web visuals - Sign direct agreements with >50 US schools and eligible to send students and get commissions from >200 Australian schools - Develop and maintain sub-agent networks; Conduct trainings to keep them aware of the new changes in marketing materials, recruitment process, visa information, and Assist all inquiries from sub-agents (e.g. admission requirements, application issues, commissions, etc.) - Meet with and respond to inquiries from prospective students & parents - Apply offer letter and visa for the students - Coordinate with the Vietnam's Department of Education to develop pathway program, online highschool programs, and online credit programs for Vietnamese students
ILSC is an English school and is famous for their university pathway programs to universities and colleges in Canada, US and Australia. This remote position was the start of my career in Canadian Education and Immigration. I was also introduced to Australian Education system and continued to build up my knowledge for US Education. I spent 3 months in ILSC Marketing headquarters in Vancouver and also traveled to Toronto to learn about ILSC and its university partners. I've re-introduced and developed ILSC Branding to agents and students in Vietnam. I've conducted numerous agent/student seminars and visited and developed good relationships with over 100 agents across Vietnam. My achievement was an increase of almost 5 times in sales over the span of one year. Some of my responsibilities including: - Research, analyze, evaluate, and develop ILSC’s Vietnamese marketing strategy for its schools in Canada (Vancouver, Toronto, Montreal), US (New York, San Francisco) and Australia (Melbourne, Sydney, Adelaide) - Promote ILSC in Vietnam; attend education fairs and workshops across the country - Recruit and train new agents and strengthen relationships with existing agents across the country on frequent business trips - Keep up to date with education systems, visa information, immigration paths of assigned markets (Canada, US, Australia) - Develop marketing projections and marketing cost analyses - Develop agent reward packages and - Organize farm trips for agents to Canada, US and Australia - Provide assistance and information to students. Verify and validate supporting documents and admitting applicants into programs - Register the students into the program and export Offer Letter in Odyssey - Produce monthly, quarterly and annual performance reports
This job laid a foundation for me to generate and improve my skills in Education Management and got introduced to the US Education system through working directly with Keuka College, New York to deliver the Bachelor of International Business program at the International Training & Education Center (ITEC) in University of Science - VNU. This was also the establishment of many professional networks in Education Management in Vietnam and US such as Vietnam's Ministry of Education & Training, Vietnam National University (VNU), Keuka College's board of directors and many qualified professors in both US and Vietnam. This partnership program is one of the most prestigious programs in Ho Chi Minh City due to the good management and the trustworthiness of VNU branding. My main responsibilities including: - Coordinate with the board of director of ITEC and the representatives of Keuka College to advertise and operate the program in Vietnam, for Vietnamese students - Develop year plan and program structure - Accommodate teachers from Keuka College, NY: visa, working permit, accommodation, teaching materials... - Recruiting Vietnamese teacher qualified to teach international program - Manage and maintain students' records - Advise students and parents in program selection, academic problems, personal issues while progressing through their academic program - Assist students from Vietnam transfer to Keuka College in New York - Coordinate School events in relation to major accreditations and audits: Organized visits of foreign delegations to University of Science: Keuka College’s representatives, Auckland University of Technology’s representatives, MSCHE representatives, etc. - Plan and organize student recruitment activities across the country • Develop relationships with employers for career opportunities for students: AIESEC, Starbucks, Acecook, Saigon Newport, TMA, LogiGear...