Ho Chi Minh City, Vietnam
Responsibility: Growth Strategy Development: Designed and implemented strategies to drive seller acquisition, retention, and revenue growth across digital channels. Market & Competitor Analysis: Assessed market conditions and competitor data to identify emerging trends, providing actionable insights to enhance commercial performance. Innovation & Research: Applied innovative research methods to uncover new commercial opportunities and regularly analyzed key metrics to improve campaign efficiency. Performance Monitoring & Reporting: Updated daily dashboards to monitor key metrics, promotion spend, and incentive performance. Achievement: Fashion Seller Growth Program (SGP) Define data-driven criteria for qualifying sellers to join this program Enrolled 200 sellers, contributing 20% of total GMV from non-mall Fashion sellers through the program. Outperformed non-participating sellers by up to 15% in GMV monthly. Seller Investment Growth: Achieved a 15% monthly growth in seller investments, especially from short-tail segments. Budget Management: Developed a sustainable budget framework, keeping Shopee CIR below 12% and CPIG around 20%.
Address operational matters including customer service, events and workshops, supplier coordination, etc. Cultivate and sustain client relationships. Resolve and manage client complaints. Oversee HR duties such as employee performance reviews and team member support. Organize and manage staff schedules and salaries. Handle financial management and cost control for events in Ho Chi Minh City. Administer Tipsy Art's fan page and website. Assist the manager with other ad-hoc tasks.
Oversee merchandising tasks and promotions, which encompass writing newsfeeds, updating inventory, verifying prices, arranging SIS layouts, maintaining landing pages, setting up vouchers (such as Flexi combo and other vouchers), and registering deals and campaigns on eCommerce platforms. Review and handle orders to guarantee prompt and timely delivery. Assist the Marketing team with ads. Aid the KAM team with commercial planning and address ad-hoc issues for the LG and Mango projects.