Houston, Texas, United States
Strategic, creative professional with a M.A. in Mass Communications and 5+ years of experience standardizing marketing procedures, developing impactful communications content, growing online communities, and conducting in-depth research. Proven ability in maintaining websites, focusing on SEO and lead generation, with expertise in designing digital and print marketing materials as per brand standards. Adept at building multi-channel marketing campaigns, particularly for B2B clients, and driving online advertising campaigns across various platforms for effective lead generation. Track record of managing multiple end-to-end projects while possessing comprehensive knowledge of the Energy/Oil & Gas industry. I follow through to the end. I am sure of what I want. I am a get-it-done, on-time, and disciplined spirit. I think like a customer. I can help you with: ✔Social Media ✔Digital Advertising ✔Content Marketing ✔Marketing Strategies ✔SEO
• Manage and grow the company’s social media presence by driving community engagement through targeted content development, maintaining professional profiles, and tracking/measuring KPIs to support brand visibility in the power generation, oil & gas, and renewable markets. • Develop and standardize logistics, marketing, and PR procedures, with a strong focus on media relations to strengthen the company’s reputation and outreach within the energy industry. • Streamline award application processes for 50+ energy-related programs, securing 20+ prestigious recognitions that elevated the company’s standing among energy sector leaders. • Utilize best practices for maintaining a website by actively tracking and analyzing SEO, web traffic, and lead generation metrics with a keen focus on optimizing online presence and performance. • Produce impactful corporate communications—press releases, story angles, and thought leadership content—highlighting the company’s technical expertise, project successes, and sustainability initiatives. • Design and produce digital and print marketing materials aligned with brand standards to support proposals, conferences, and industry campaigns. • Implement a tracking system to monitor the creative team's workflow and align the content library with strategic goals. • Establish a highly effective template for award applications, optimizing the submission process and consistently increasing the company's winning rate. • Partner with subject matter experts to develop authoritative energy industry content, boosting SEO rankings and brand authority. • Research, prepare, and submit conference abstracts to premier energy and power generation events, positioning company experts as key voices in the sector.
• Create, edit, design, and publish key communications content (i.e., presentations, flyers, newsletters, white papers, press releases, etc.) with accuracy and consistency. • Oversee social media channels, driving online community growth and engagement, developing, and curating corporate content, maintaining social media profiles, tracking and measuring key metrics, post engagement. • Maintain website; track and measure analytics including SEO, web traffic, and lead generation. • Generate story ideas and topic angles for corporate communications. • Research and apply for qualifying industry-specific awards. • Design digital and print marketing materials, adhering to brand standards. • Create, compose, and edit internal and external correspondence.
• Provided pivotal support to 3 faculty members engaged in research focused on social media effects and communication theories, contributing to advancing academic understanding in these areas. • Collected and organized data, formulated comprehensive reports, and conducted extensive literature searches, facilitating the efficient progression of research projects and the compilation of informative bibliographies. • Actively assisted in the design and execution of research experiments, demonstrating a keen understanding of research methodologies and a commitment to valuable insights in the field of communication studies.
• Developed, executed, and optimized paid media campaigns from conception to launch • Implemented marketing automation processes, proactively researching and implementing the latest best practices, strategies, and industry standards • Created, managed, and optimized email marketing program development and execution, including segmentation, testing, and deployment • Created content for high-conversion ads and paid marketing initiatives • Planned and performed A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth • Created sound digital social media graphic design for a wide range of B2B clients • Understood and evaluated campaign metrics and distributed campaign performance to key leaders • Worked with management to define KPIs, create reporting, and analyze campaign performance • Reported marketing impact by collecting, analyzing, and summarizing sales data tied to marketing qualified leads or marketing origination • Created and promoted webinars across Facebook, LinkedIn, Mailchimp, and Eventbrite.
The Valenti School of Communication at the University of Houston has launched an internship program for students pursuing careers in strategic communication, media production, journalism, graphic design, marketing, or a related field are encouraged to apply. Students selected for this program will work under the supervision of the Valenti School of Communication’s communication manager. The program offers students hands-on experience developing content geared toward a diverse population of students, alumni, donors, and community partners. Key responsibilities: • Write and publish original content for the school's website • Write and post content for Facebook, Twitter, and LinkedIn to engage and grow audience • Work with the communication manager to optimize content and increase distribution
Responsible for : • Interacting and engaging with users on social media • Responding to messages, responding to comments • Creating ideas for social media posting / engaging content • Handling analytic reporting data • Submitting creative marketing ideas for clients